TLDR: Unifonic, a prominent customer engagement platform and SaaS provider in the Middle East, has been awarded the ISO 42001 certification for Artificial Intelligence Management Systems (AIMS). This achievement positions the company as a leader in responsible AI governance within the MENA region, emphasizing its commitment to ethical AI practices, data privacy, and regulatory compliance.
Riyadh, Saudi Arabia – Unifonic, a leading customer engagement platform and Software-as-a-Service (SaaS) provider operating across the Middle East, has announced a significant milestone: the attainment of the internationally recognized ISO 42001 certification. This prestigious standard, focused on Artificial Intelligence Management Systems (AIMS), establishes Unifonic as a pioneer in responsible AI governance within the dynamic MENA region.
The ISO 42001 certification, introduced in December 2023, mandates the integration of robust AI Management Systems across an enterprise. This is particularly crucial for sectors heavily reliant on AI, such as finance, healthcare, and technology. The certification underscores Unifonic’s enhanced capabilities in AI risk management and its readiness to comply with evolving regulations, aligning with its vision for sustainable and compliant AI innovation.
Ahmed Hamdan, CEO & Co-Founder of Unifonic, expressed his pride in this achievement, stating, “We are honoured to receive this global certification, which highlights Unifonic’s relentless pursuit of excellence and commitment to responsible AI practices. This remarkable achievement has paved the way for enhanced transparency, data privacy, accountability, and fairness.” He further added, “It further marks a key milestone in our long-standing efforts to drive sustainable AI innovation, while enhancing stakeholder trust and ensuring regulatory readiness.”
Unifonic is among the first companies in Saudi Arabia and the broader MENA region to secure this certification. This distinction solidifies its position as a leader in fostering trust, transparency, and compliance in AI, ensuring comprehensive documentation of AI systems, protection of sensitive information throughout the AI lifecycle, and clear delegation of AI governance responsibilities.
This latest certification complements Unifonic’s existing robust security and compliance framework, which includes ISO 27001 for Information Security Management Systems, ISO 27017 for Cloud Security, ISO 27018 for Personally Identifiable Information (PII) protection in public clouds, CSA STAR Level 2, and SOC 2 Type I and II reports. These certifications collectively demonstrate Unifonic’s dedication to safeguarding customer data and adhering to international cybersecurity standards and best practices.
Also Read:
- Genesys Enhances Middle East AI Capabilities with Arabic Language Support for AI Studio
- Microsoft Bolsters AI Data Processing and Compliance Framework in the UAE
Unifonic’s commitment to AI innovation is also evident in its ‘Unifonic Intelligence’ AI engine, which powers its customer engagement platform. The company has actively engaged in strategic partnerships, including collaborations with HUMAIN, a PIF-owned AI company, and Groq, an AI inference platform. These partnerships aim to accelerate the deployment of high-performance, cost-effective AI tools that ensure data sovereignty and compliance with regional regulations, particularly supporting Arabic language models. This comprehensive approach to AI development and governance positions Unifonic at the forefront of responsible technological advancement in the Middle East.
