TLDR: TwentyEA has launched ‘SellScore’, an advanced AI tool designed to predict the likelihood of a property selling by assigning a percentage score. This innovation aims to help estate agents optimize their resources, refine pricing strategies, and enhance overall efficiency in a market where only about 55% of listed properties typically sell.
TwentyEA, a leading provider of property market data solutions, has officially unveiled ‘SellScore’, a groundbreaking artificial intelligence (AI) tool set to transform how estate agents approach property sales. Launched on July 7, 2025, and slated for an official debut at the Kerfuffle conference on July 10th, SellScore assigns a percentage score indicating the probability of a property selling if instructed by an estate agent.
The tool directly addresses a significant challenge in the real estate sector: the fact that, on average, only around 55% of listed properties actually result in a sale. This ‘no sale, no fee’ model can severely impact an agency’s profitability, leading to wasted marketing efforts and resources on properties unlikely to complete. SellScore’s insights are designed to mitigate this by helping agents prioritize vendor inquiries with the highest likelihood of completion, tailor pricing strategies more effectively, reduce marketing expenditure on properties with low selling potential, and improve CRM efficiency through precise lead scoring.
Built on extensive historical data spanning the past four years and powered by sophisticated AI, SellScore assesses thousands of metrics. Its analytical model incorporates not only property-specific data points, such as potential risk factors, but also encompasses granular market activity specific to each location. This includes crucial factors like supply and demand ratios and the likelihood of fall-throughs, providing a comprehensive view of a property’s market viability.
After a rigorous 12-month testing period against real market outcomes, SellScore demonstrated remarkable accuracy. The tool correctly predicted 86% of all property sales within the top 30% of properties it flagged as most likely to sell. This high level of predictive power offers agents a significant advantage in resource allocation and strategic decision-making.
Katy Billany, Executive Director of TwentyEA, expressed enthusiasm for the new tool, stating, “We’re incredibly excited about the potential of SellScore to help agents prioritise their resource for the properties where it matters most. With only around 55% of listed properties actually selling, the ‘no sale, no fee’ model significantly impacts an agency’s bottom line but with the power of SellScore, agents can decide which fee model is best suited to the listing – up front, pay on completion or somewhere in between. SellScore delivers clear, actionable insights which will help agents to explore new fee models and vastly increase their average income per listing.”
Also Read:
- Artificial Intelligence Revolutionizes Property Sales Prediction in 2025
- Agentic AI Projects Face Significant Hurdles, Gartner Predicts Over 40% Will Fail by 2027
SellScore will be accessible to estate agents through various channels, including an online platform, API integration, and secure FTP data transfer, ensuring broad usability and seamless integration into existing workflows. This new offering from TwentyEA is poised to become an indispensable asset for agents seeking to enhance their operational efficiency and profitability in a competitive market.
