TLDR: Trust Bank has launched a S$100,000 community program utilizing generative AI to help 1,000 underprivileged families in Singapore with budgeting and making healthier, more affordable grocery choices. This initiative, marking the bank’s one-million-customer milestone, is a collaboration with FairPrice Group, MSF’s ComLink+ initiative, and IMDA, supporting the national Digital for Life movement. Families receive FairPrice vouchers and guidance from volunteers using AI prompts for informed shopping decisions.
Trust Bank has introduced a significant S$100,000 community give-back program, aimed at empowering 1,000 families in need with essential budgeting skills and guidance on making healthier, more affordable grocery choices. This initiative, which coincides with the bank reaching its one-million-customer milestone, integrates generative AI tools to provide a unique guided shopping experience.
The program is a collaborative effort, organized in partnership with FairPrice Group (FPG), the Ministry of Social and Family Development’s (MSF) ComLink+ initiative, and the Infocomm Media Development Authority (IMDA). It aligns with the national Digital for Life movement, emphasizing digital inclusion and financial well-being.
Families with children residing in rental housing and supported by MSF’s Social Service Offices in Ang Mo Kio and Yishun are the primary beneficiaries. Each family received S$100 in FairPrice vouchers. During grocery sessions at FairPrice Xtra in VivoCity, Trust volunteers paired with these families, utilizing generative AI prompts to suggest healthier and more cost-effective food options.
Dr. Syed Harun, Member of Parliament for Nee Soon GRC and incoming Senior Parliamentary Secretary in the Ministry of Education and the Ministry of National Development, highlighted “the role of daily decisions in supporting both physical and financial well-being.”
Dwaipayan Sadhu, CEO of Trust Bank, stated, “Our community give-back efforts reflect our belief that banking should be inclusive and compassionate. We’re grateful to continue supporting MSF’s beneficiary families, building on the impact of our earlier engagements. We also look forward to partnering with IMDA in the coming months to empower more people through digital skills including essential scam prevention tips.”
Vipul Chawla, Group CEO of FairPrice Group, added, “We are proud to support Trust in this initiative, which not only provides tangible assistance to families-in-need but also equips them with the knowledge to make informed and healthier choices. Through collaborations like this, we stay true to our purpose of making every day a little better for the communities we serve, while working together to build greater resilience and well being.”
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Beneficiaries were also informed about FairPrice Group’s various savings schemes, including a pioneering three percent discount for Community Health Assist Scheme (CHAS) Orange cardholders every Friday. Further discounts are available for the Pioneer Generation, Merdeka Generation, seniors, and CHAS Blue cardholders, along with Link rewards and regular value deals.
