TLDR: Treasure Data has announced the launch of its AI Marketing Cloud at CDP World 2025 in Las Vegas. This new offering, built on the company’s Intelligent Customer Data Platform (CDP), aims to deliver real-time personalization and cross-channel orchestration at scale, leveraging AI agents to enhance customer experience and reduce total cost of ownership for brands.
Treasure Data made a significant announcement at CDP World 2025 in Las Vegas, held from October 28-29, 2025, with the launch and general availability of its AI Marketing Cloud. This new platform marks an evolution for the company, moving beyond its pioneering role in Customer Data Platforms (CDPs) to an AI-native marketing cloud.
The AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and is powered by advanced AI agents. Its core purpose is to augment marketing teams’ capabilities, enabling them to deliver hyper-personalized experiences across every customer channel. A key benefit highlighted by Treasure Data is the reduction in total cost of ownership (TCO) for businesses, achieved by minimizing the dependency on multiple disparate marketing and data tools. It also promises to drive revenue growth through more relevant engagement and AI-driven decision-making.
Kaz Ohta, CEO and co-founder of Treasure Data, emphasized the foundational strength of the new offering, stating, “Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation — helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI.”
The AI Marketing Cloud encompasses several specialized AI Suites designed for various marketing functions. These include the Engagement AI Suite, which helps lifecycle marketers orchestrate timely, personalized journeys for retention and growth with features like Engage Studio, Real-time Triggers, AI Signals, and an ROI Reporting Agent. The Creative AI Suite assists in generating on-brand content, while the Personalization AI Suite delivers real-time web personalization by combining AI-driven signals with historical first-party data to optimize experiences and lift conversions.
A notable feature of the new cloud is the Agent Hub, a catalog of AI Agents specifically designed to enhance customer experience across marketing, CX, service, data, and commerce teams. Rafa Flores, Chief Product Officer of Treasure Data, highlighted the unique aspect of Agent Hub: “Unlike generic agent platforms or open foundries, every agent in Agent Hub is built directly on Treasure Data’s Intelligent CDP, giving every agent access to identity-resolved, governed, and real-time customer data.”
Treasure Data also announced an expanded Trade-Up program, offering qualified companies up to 24 months of free access when switching their Email Service Provider (ESP) or Customer Engagement Platform (CEP) to Treasure Data’s Intelligent CDP. Additionally, qualified companies can access AI Suites within the AI Marketing Cloud for 60 days free.
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The company stresses that the AI Marketing Cloud is AI-native, embedded from the ground up with its Intelligent CDP, rather than being an add-on. While unified, it maintains interoperability, allowing enterprises to extend it with their preferred tools and ecosystems, ensuring flexibility and avoiding vendor lock-in.
