TLDR: The Entertainer, a prominent savings platform based in the UAE, has officially partnered with Zero&One, an AWS Premier Consulting Partner, to enhance its digital offerings through cloud architecture and generative AI solutions. This collaboration aims to deliver more personalized and intuitive user experiences by integrating AI-driven features across its platform.
Dubai, UAE – The Entertainer, a leading lifestyle and savings platform originating from the UAE, has announced a strategic partnership with Zero&One, a distinguished cloud consultancy and AWS Premier Consulting Partner. This collaboration, formally unveiled at GITEX Global 2025, focuses on integrating advanced cloud architecture and generative artificial intelligence (AI) solutions to revolutionize the platform’s customer experience.
Founded in Dubai in 2001, The Entertainer has grown to become a well-known provider of 2-for-1 offers across dining, leisure, entertainment, beauty, and hotel brands throughout the Middle East. The company boasts a network of over 10,000 merchants and serves a broad customer base in key markets including Dubai, Abu Dhabi, Qatar, Oman, Bahrain, Saudi Arabia, Kuwait, Egypt, and Singapore.
Under this new partnership, The Entertainer will work closely with Zero&One to develop and deploy a suite of AI-driven features. These enhancements are designed to simplify how users discover and engage with offers across various categories such as dining, wellness, retail, and travel. The integration will be phased, ensuring optimal performance, robust security, and seamless alignment with The Entertainer’s brand experience. The overarching goal is to deliver more personalized, responsive, and intuitive digital interactions for its millions of users.
Iqbal Hanif, CIO of The Entertainer, emphasized the significance of this alliance, stating, “This partnership represents an important step forward in our commitment to technology-led customer experience. We are building toward a smarter, more seamless platform, with AI playing a critical role in how we bring value to our users.”
Zero&One will provide comprehensive support encompassing cloud architecture, AI integration, and managed services, all built securely on the Amazon Web Services (AWS) platform. Zero&One, with its offices across the Middle East, is recognized as one of the region’s leading cloud consultancies and holds the Generative AI Competency from AWS, underscoring its expertise in this cutting-edge field.
Ali El Kontar, CEO of Zero&One, expressed enthusiasm for the collaboration, remarking, “We’re honored to support The Entertainer in this transformative journey. Together, we’re creating AI solutions that are not only intelligent and scalable, but also deeply respectful of user trust, data security, and brand integrity.”
Also Read:
- SentinelOne and AWS Fortify AI Security with Enhanced Integrations and Generative AI Tools
- Generative AI Fuels Accelerated Cloud Migration and Modernization in Brazil with AWS
This strategic move highlights The Entertainer’s dedication to leading innovation in customer experience, leveraging Zero&One’s regional expertise and AWS’s flexible cloud infrastructure to introduce new generative AI capabilities to the market.
