TLDR: Swoop, a prominent firm in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been awarded the “Best AdTech Privacy Solution” at the 8th annual MarTech Breakthrough Awards. This accolade highlights Swoop’s dedication to safeguarding individual privacy rights while delivering effective advertising solutions.
NEW YORK – Swoop, a vanguard in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been honored with the prestigious “Best AdTech Privacy Solution” award at the 8th annual MarTech Breakthrough Awards program. This international recognition underscores Swoop’s commitment to pioneering responsible innovation within the healthcare marketing sector.
Ben Chapman, Swoop’s General Counsel and Chief Privacy Officer, emphasized the company’s core philosophy, stating, “Swoop is not just an AdTech solution – we’re a catalyst for responsible innovation in healthcare marketing, paving the way for a future where individual privacy rights and effective communication coexist.” Chapman further elaborated on the strategic advantage of privacy compliance, noting, “Privacy compliance can drive innovation by earning consumer trust, leading to sophisticated, privacy-forward advertising that enhances campaign performance. Our commitment to privacy compliance remains a guiding principle of our business, ensuring individual privacy rights are respected while enabling effective advertising.”
Swoop’s breakthrough system operates on de-identified and irreversibly encrypted data, ensuring personal information is removed and unrecoverable. The company employs a zero-knowledge methodology to construct high-performing audience segments without relying on consumer attributes, health data, demographics, or inferred information. This is facilitated by Swoop’s patented, federated privacy infrastructure, which adheres strictly to all state and federal regulations. The proprietary database boasts over 300 million de-identified patient journeys and eight years of longitudinal data, providing a robust foundation for their solutions.
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This latest achievement adds to Swoop’s growing list of accolades. Earlier this year, Swoop’s Predictive Adherence Audiences received a bronze award for Technical Innovation of the Year from the Stevie Awards for Technology Excellence. The company also garnered Innovation Awards from PM360 for Swoop Piper and HCP Pro Suite, and was named one of the Best Places to Work in 2025 by the Business Intelligence Group. Additionally, Romain Bogaerts, Swoop’s VP of Product, was recognized as a 2024 40 Under 40 industry leader by MM+M, and MyHealthTeam, a Swoop company, secured 16 awards at the Spring Digital Health Awards for content.
