TLDR: Staysure, a leading UK travel insurance provider, has partnered with Boost.ai to launch an advanced AI agent named Susi. This new conversational AI is designed to deliver intelligent, always-on support across Staysure’s web channels, covering over 770 topics and incorporating generative AI functionality to improve customer experience and operational efficiency.
LONDON – Staysure, the UK’s foremost travel insurance provider, has announced the deployment of a new AI agent, ‘Susi,’ developed in collaboration with Boost.ai, a prominent provider of enterprise-ready conversational AI. This strategic move aims to revolutionize Staysure’s customer support offerings, enhancing efficiency and providing greater flexibility for its teams.
Launched on September 8, 2025, the AI agent, Susi, is engineered to provide intelligent and continuous support through Staysure’s web channel. Powered by robust conversation design, Susi is capable of addressing more than 770 diverse topics, ensuring comprehensive assistance for customers. This initiative marks Staysure as one of the first UK travel insurers to integrate generative AI functionality into its customer service framework.
The collaboration highlights both companies’ dedication to elevating the accessibility, precision, and consistency of customer support. Boost.ai was selected for its proven track record in the insurance sector, its innovative hybrid AI model, and its ISO-certified approach, instilling confidence in Staysure to adopt this advanced technology.
For travelers, unexpected incidents such as cancellations or medical emergencies can be highly stressful. Susi is designed to simplify these interactions, providing accurate and straightforward assistance. By training Susi on its extensive knowledge base, Staysure has significantly enhanced its webchat channel, leading to higher first-time resolution rates. This improvement also allows human support teams to dedicate more time to complex or sensitive customer interactions, maximizing their expertise.
Jerry Haywood, CEO of Boost.ai, emphasized the importance of trust in AI-powered support for the travel industry. “When it comes to AI-powered support for those who love to travel, trusting every conversation is crucial to a positive support experience. Experiencing a sudden interruption, an incorrect response or unclear instruction can quickly escalate an already problematic situation out on holiday,” said Haywood. “By placing Susi at the frontline of web-based support, Staysure is ensuring that their customers receive reliable and accurate information, exactly when they need it.”
Also Read:
- HTS Unveils AI-Powered Support Tool for Travel Sellers Amidst Industry’s AI Adoption Surge
- Rehuman, an AI InsurTech, Raises £1 Million in Pre-Seed Funding Led by Fuel Ventures
Founded in 2004, Staysure has established itself as the UK’s most trusted travel insurance provider, specializing in policies for all ages and those with pre-existing medical conditions. Boost.ai, recognized as a Leader in Gartner’s 2025 Magic Quadrant™ for Conversational AI Platforms, brings extensive experience with over 650 successful deployments, 600 live virtual agents, and more than 150 million automated conversations globally. Its platform is built for security, speed, and scalability, enabling rapid deployment and high resolution rates through a hybrid control system that orchestrates traditional NLU and LLMs.
