TLDR: Smartcat, a leading enterprise AI platform, has launched expert-enabled AI Agents designed to revolutionize global content creation, translation, and automation. These new agents aim to help businesses achieve unmatched quality, speed, and scale by automating the entire content lifecycle, learning from organizational data, and significantly boosting productivity and ROI for global teams.
WILMINGTON, Del. – Smartcat, a prominent enterprise AI platform specializing in global content creation, localization, and automation, announced on July 8, 2025, the release of its groundbreaking expert-enabled AI Agents. This innovation is set to transform how businesses manage their global content, promising unparalleled quality, speed, and scalability across the entire content lifecycle.
The newly introduced AI Agents represent a significant advancement beyond conventional AI or basic Large Language Model (LLM) wrappers. Unlike generic solutions, Smartcat’s agents are engineered to continuously learn from an organization’s specific brand guidelines, internal rules, and user feedback. This adaptive learning capability allows diverse teams, including marketing, learning and development (L&D), product, and engineering, to simultaneously create, translate, and localize content with enhanced control and consistency.
Ivan Smolnikov, CEO of Smartcat, highlighted the strategic impact of these new agents. “Every enterprise dreams of scaling globally without the usual roadblocks—global campaign delays, cultural silos, and bottlenecks in transferring expertise,” Smolnikov stated. “Our AI Agents eliminate these barriers, enabling seamless multilingual communication across marketing, learning, legal, and operations.” He further emphasized the tangible benefits already observed by their clientele, noting, “Our Fortune 1000 customers have already seen market share growth and over 100% productivity gains. With the next level of Agentic AI, we’re set to more than double ROI over the next 12-18 months.”
Smartcat’s platform empowers customers to orchestrate, optimize, and scale their workflows using this agentic AI. Key functionalities of the new AI Agents include:
Accelerated Content Velocity: Pre-built AI Agents automate routine tasks, significantly speeding up content creation and translation, thereby bringing global content to market faster.
Customization and Flexibility: A no-code Agent Builder allows businesses to tailor agent capabilities to hundreds of specific global content and communication use cases.
Scalable Expertise: The innovative ‘Skills Graph’ feature enables the system to constantly learn and evolve through human and agent collaboration, ensuring all AI Agents perform at the level of top employees.
Enhanced Human-Agent Collaboration: A context-aware assistant provides real-time, AI-driven guidance, effectively replacing traditional help centers and in-app support.
These capabilities are designed to help enterprises accelerate time-to-market for global campaigns, increase revenue by enabling simultaneous content creation and localization, and reduce operational costs by automating complex workflows. Furthermore, the agents ensure high-quality, brand-consistent content and mitigate risks by capturing brand voice, terminology, and user feedback through continuous learning and human-in-the-loop workflows.
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Smartcat serves over 1,000 companies worldwide, including 25% of the Fortune 1000, assisting global teams in achieving exceptional content velocity and translation quality while maintaining full brand and process governance. The AI Agents will be rolled out on a phased basis this month, with existing customers having the flexibility to transition at their own pace while retaining access to the legacy platform.
