TLDR: Sendbird Inc., a leading AI communications platform, has signed a three-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to significantly advance the adoption of agentic AI. This partnership aims to expand Sendbird’s AI agent capabilities, accelerate joint market strategies, and deepen technical integrations with key AWS services like Amazon Nova and Amazon Bedrock. Sendbird is also a launch partner for AWS Marketplace’s new AI Agents and Tools category, making its AI agent readily available to businesses seeking to automate and enhance customer interactions.
SAN MATEO, California – August 12, 2025 – Sendbird Inc., a prominent AI communications platform, today announced a landmark three-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This significant partnership is set to accelerate the development and deployment of agentic AI capabilities, empowering businesses to embrace autonomous intelligence solutions that meet the evolving demands of modern consumers.
The collaboration will focus on several strategic areas, including the expansion of Sendbird’s AI agent capabilities, the acceleration of joint go-to-market initiatives, and the deepening of technical integrations with core AWS services. Notably, Sendbird will leverage Amazon Nova to deliver sophisticated multimodal AI functionalities, encompassing text, image, video, and speech generation. This integration will enable the creation of more natural and intelligent dialogues within in-app messaging, chat, and voice applications, enhancing customer experiences and driving operational cost reductions.
Further solidifying its position as an agentic AI leader, Sendbird is a launch partner for AWS Marketplace’s newly introduced AI Agents and Tools category. This move makes Sendbird’s AI agent solution directly accessible through the digital catalog, streamlining discovery, procurement, and deployment for enterprises.
The agreement comes as the market increasingly recognizes the transformative potential of agentic AI. Industry analysts, such as Gartner, predict that by 2029, agentic AI will autonomously resolve a substantial 80% of customer service issues. Sendbird is already at the forefront of this shift, powering over seven billion conversations every month, demonstrating its capacity to deliver proactive and intelligent support.
Through this collaboration with AWS, Sendbird aims to accelerate the deployment of advanced agentic AI solutions that enable businesses to automate conversations, personalize interactions, and achieve faster resolutions without compromising the human touch. The company has already demonstrated significant impact across various sectors:
In real estate, Peter Pan, South Korea’s leading peer-to-peer property hub, successfully modernized property marketplace safety for its 3 million users by implementing AI-powered chat moderation, resulting in an 80% reduction in manual reviews.
In the fintech sector, Maya, the largest fintech company in the Philippines, revolutionized its digital banking communication, achieving an impressive 94% cost savings through the adoption of AI-enabled messaging.
For retail, Lotte Homeshopping, a South Korean media commerce company, transformed its e-commerce support by automating 40% of customer inquiries with AI, setting new benchmarks for 24/7 customer service excellence.
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This strategic alliance underscores Sendbird and AWS’s shared commitment to delivering scalable, AI-powered customer experiences that address the growing demand for instant and intelligent support in today’s digital landscape.
