TLDR: Samsung SDS is set to host its REAL Summit 2025 on September 11th in Seoul, where it will showcase its comprehensive AI full-stack strategy. The event will focus on AI agent technology, generative AI, and enterprise innovation, featuring keynotes from CEO Lee June-hee, and presentations from partners like SAP and Dell Technologies, along with customer case studies.
Samsung SDS is preparing to host its seventh annual REAL Summit 2025 on September 11, 2025, at COEX in Seoul, South Korea. The summit is poised to be a pivotal event where the company will unveil its cutting-edge AI full-stack strategy, emphasizing AI agent technology and its role in driving enterprise innovation. The overarching theme for this year’s summit is ‘Technology of Tomorrow into Technology for My Work,’ highlighting Samsung SDS’s vision for how generative AI will transform future business operations and workplace tasks.
Lee June-hee, President and CEO of Samsung SDS, will deliver the opening keynote address, titled ‘AI Transformation Journey with Samsung SDS.’ His speech is expected to outline the company’s strategic direction in adopting and integrating AI technologies across various business sectors.
The event will also feature prominent international partners. Peter Pluim, President of SAP Enterprise Cloud Services, and Michael Dell, Chairman and CEO of DELL Technologies, are scheduled to present on their respective companies’ partnerships and collaboration cases with Samsung SDS, underscoring the global reach and impact of these technological advancements.
Furthermore, the summit will include presentations from key Samsung SDS customers, such as KB Financial Group, WONIK, and Upstage, who will share their experiences and the tangible benefits derived from implementing Samsung SDS’s solutions. A special session will feature Sae-dol Lee, a Special Professor at Ulsan National Institute of Science and Technology (UNIST), discussing ‘The Unique Competitiveness of Humans in the AI Era,’ offering a broader perspective on the human element in an increasingly AI-driven world.
Attendees can expect to see demonstrations and case studies of Samsung SDS’s flagship AI-powered services. These include ‘FabriX,’ a generative AI service platform; ‘Brity Copilot,’ a generative AI-based collaboration solution; and ‘Brity Automation,’ an advanced business automation solution. The summit will also delve into digital transformation success stories across diverse industries, including manufacturing, retail/services, finance, public administration/national defense, and logistics.
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The REAL Summit 2025 is open to anyone interested in the latest advancements in generative AI, cloud computing, data analytics, and enterprise solutions, aiming to provide insights into solving complex business challenges in the rapidly evolving AI era.
