TLDR: ReBid, an Agentic AI Agency, has launched its in-house AI Creative Studio to revolutionize brand content creation across various digital platforms. The studio aims to enable marketers to produce high-quality, personalized ad creatives, product catalogs, and social media content at speed, leveraging AI agents and human expertise. Arnab Karmakar, with over a decade of experience in creative strategy, has been appointed as the Head of Creative AI to spearhead this new initiative.
ReBid, a prominent Agentic AI Agency, has officially announced the launch of its innovative in-house AI Creative Studio. This new venture is set to transform how brands approach the development of advertising visuals, product catalogues, and social media creatives across both display and video formats. The studio’s introduction reinforces ReBid’s expanded strategy as an Agentic AI Agency, which focuses on seamlessly integrating data, media, and creativity through the combined power of AI agents and human expertise.
The AI Creative Studio operates on ReBid’s foundational framework of ‘Platform + People + Agentic AI’. It empowers marketers to generate brand and performance-optimized content tailored for diverse channels, including major platforms like Google, Meta, Amazon, and various programmatic advertising networks. Rajiv Dingra, Founder & CEO of ReBid, highlighted the current industry challenge, stating, “Marketers today are under pressure to produce high-quality content at the speed of media. Our AI Creative Studio bridges that gap — helping brands generate contextual, personalised ad creatives be it static or video creatives instantly, while maintaining brand consistency and performance intelligence.”
Further enhancing its capabilities, the AI Creative Studio is intricately linked with ReBid’s Connected Data Platform and Ad Optimisation Engine. This integration allows AI agents to not only generate creative assets but also to rigorously assess which visuals deliver superior engagement, conversions, and return on investment (ROI). This strategic connection effectively transforms creative production into a data-driven and highly efficient process.
The studio’s offerings are comprehensive, supporting the creation of a wide array of digital assets, including display ads, e-commerce catalogues, dynamic social reels, animated videos, and full-fledged brand films. This robust suite of tools combines automation with advanced intelligence to streamline and elevate creative development.
To lead this significant new division, ReBid has appointed Arnab Karmakar as the Head of Creative AI. Karmakar brings over ten years of extensive experience in creative strategy and brand planning, having worked with notable agencies such as FCB Kinnect, WATConsult, and Digitas. His expertise spans digital ecosystems and multi-channel campaigns for major Indian brands, making him a fitting leader for this AI-driven initiative. ReBid’s creative AI tools have already demonstrated their effectiveness, having been utilized by leading brands including Xiaomi, Shriram Life, Zivame, Geojit, Domino’s, Axis Securities, and Piramal Healthcare.
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Dingra further emphasized the vision behind the studio, adding, “AI in marketing cannot stop at optimisation — it must inspire creation. ReBid’s AI Creative Studio is designed to make creativity measurable and performance intelligent, enabling brands to go from idea to execution in minutes.” This statement underscores the agency’s commitment to pushing the boundaries of AI beyond mere efficiency to foster genuine creative innovation.
