TLDR: Radisson Hotel Group has been honored with the Smart Hospitality Solutions of the Year award at the TDM Travel Trade Excellence Awards 2025 in Thailand. This recognition highlights the group’s extensive artificial intelligence (AI)-powered digital transformation efforts, which have significantly streamlined operations and enhanced the customer journey across its global portfolio.
Bangkok, Thailand – October 27, 2025 – Radisson Hotel Group has proudly announced its win at the prestigious TDM Travel Trade Excellence Awards 2025 – Thailand, securing the ‘Smart Hospitality Solutions of the Year’ accolade. This esteemed award acknowledges the hotel group’s pioneering advancements in artificial intelligence (AI)-powered digital transformation, which have demonstrably optimized operational efficiencies and elevated the guest experience.
The recognition underscores Radisson Hotel Group’s strategic investment in innovative technologies to redefine modern hospitality. A cornerstone of their award-winning strategy is the sophisticated application of AI for localization. By integrating neural machine translation with large language models and human oversight, the group delivers precise and culturally sensitive translations across 34 languages. This initiative has not only drastically reduced the time-to-market for launching new languages on their website and app but has also optimized translation costs, showcasing AI’s capacity to deliver quality, scale, and efficiency simultaneously.
Furthermore, Radisson Hotel Group has leveraged AI for smarter content management and enhanced sustainability. Through AI-powered image transformation, the group has automated the editing and approval processes for content, ensuring consistent brand compliance across all platforms.
Beyond internal operations, AI plays a crucial role in personalizing the guest experience. The group utilizes AI to analyze guest preferences and behaviors, enabling the creation of real-time, tailored digital experiences across more than 60 markets. These efforts have yielded impressive results, including an 8% increase in booking conversions, a 6.7% rise in click-through rates, and significant incremental revenue.
To further engage potential guests and promote sustainability, Radisson Hotel Group has consolidated its use of Immersive Content. This offers interactive, guided explorations of properties on its website and app, reducing the need for physical site visits and, consequently, cutting carbon emissions.
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The TDM Travel Trade Excellence Awards – Thailand, presented by Travel Daily Media in partnership with the Pacific Asia Travel Association (PATA), is a distinguished program designed to honor companies, initiatives, and innovations that set new benchmarks in the travel and tourism industry. The awards celebrate key players who embody excellence across various aspects of travel, leisure, and hospitality, recognizing those leading through inventive solutions, sustainable practices, or exceptional service delivery. The awards ceremony for 2025 is scheduled for October 16, 2025, in Bangkok, Thailand, where industry leaders gather to celebrate outstanding achievements.
