TLDR: Asset World Corporation (AWC) has been honored with two prestigious awards at the Asian Technology Excellence Awards 2025: the Thailand Technology Excellence Award for AI – Hospitality & Leisure and Digital – Hospitality & Leisure. The recognition highlights AWC’s pioneering use of a Generative-AI powered internal platform and its flagship digital lifestyle application, Pikul, to transform customer experiences and operational efficiency within the real estate, hospitality, and leisure sectors.
Asset World Corporation (AWC), a prominent integrated lifestyle real estate group in Thailand, has achieved significant recognition at the Asian Technology Excellence Awards 2025, presented by Asian Business Review. The company secured two distinguished accolades: the Thailand Technology Excellence Award for AI – Hospitality & Leisure and the Thailand Technology Excellence Award for Digital – Hospitality & Leisure.
These awards underscore AWC’s strategic commitment to integrating advanced digital platforms and artificial intelligence to enhance its leadership in the real estate, hospitality, and leisure industries. A core component of this digital transformation is AWC’s Generative-AI powered internal platform, which has been instrumental in boosting operational agility and revolutionizing internal knowledge management. This platform, developed by AWC’s Enterprise Data Analytics teams, is deployed on AWC’s private cloud and leverages OpenAI’s Large Language Models (LLMs) via Azure AI, branded as OWLAI. It is described as more than just a tool, but a strategic asset that confirms AWC’s leadership in digital innovation alongside its physical asset development.
Further demonstrating its innovative approach, AWC’s flagship digital lifestyle application, Pikul, was also recognized. Launched in late 2023, Pikul has evolved beyond a simple voucher marketplace into a comprehensive engagement platform. It seamlessly connects AWC’s diverse hospitality, retail, and lifestyle experiences, redefining how customers interact across its extensive ecosystem. This application plays a crucial role in delivering value to customers and advancing AWC’s goal of becoming a future-ready, AI-enabled enterprise.
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The recognition at the Asian Technology Excellence Awards 2025 highlights AWC’s dedication to ensuring the highest standards of customer engagement and experience through cutting-edge technology. The company is actively building an organization powered by a modern, convenient, and fast internal framework, pushing operational boundaries to effectively meet and anticipate customer demands.
