TLDR: Pri0r1ty Intelligence Group PLC (AIM: PR1) has announced the launch of Metr1c, a new division focused on brand partnerships and growth solutions within the entertainment sector. Leveraging artificial intelligence and data analytics, Metr1c aims to revolutionize how brands engage with fans and generate revenue through strategic collaborations. The agency has already secured notable clients including The Brits and Sony, Celtic FC, Scottish Golf, and Favela Cerveja during its seven-month beta phase.
Pri0r1ty Intelligence Group PLC (AIM: PR1), a prominent AI, data, and marketing services conglomerate, has officially launched its new division, Metr1c. This innovative agency is designed to operate at the nexus of data analytics, creativity, and artificial intelligence, offering advanced brand partnerships and growth solutions specifically tailored for the entertainment industry.
Metr1c was developed in conjunction with Halfspace, Pri0r1ty’s recently acquired sports data marketing agency. The new division’s core mission is to transform how entertainment brands utilize data and AI to enhance revenue streams and deepen fan engagement, effectively bridging the gap between traditional sponsorship models and modern digital advertising strategies.
The agency has already demonstrated its capabilities during a seven-month beta period, successfully executing revenue-generative campaigns for a diverse portfolio of clients. These include securing official afterparty partnerships for The Brits and Sony, facilitating targeted partnership introductions for Celtic FC, providing data analysis for multiple partnership sectors for Scottish Golf, and establishing partnerships in golf, music, and football for Favela Cerveja.
Charles Gay, Founder & CEO of Favela Cerveja, expressed satisfaction with the collaboration, stating, “we have been working with the team at Metr1c for several months and have been delighted with the results.”
Metr1c is strategically positioned to address the evolving demands of brands and rights holders in the entertainment industries who are seeking impactful strategies and quantifiable revenue-generating partnerships. By harnessing Pri0r1ty’s proprietary AI tools and Halfspace’s extensive analytics and marketing operations, Metr1c assists clients in identifying optimal partners, predicting outcomes, optimizing performance, and driving measurable growth.
The operational team behind Metr1c comprises leading figures from various sectors including music, marketing, technology, sports, and entertainment. Notably, Chris Jammer, founder of Strawberries & Creem Festival (which was acquired by Sony Music), is part of this experienced team.
James Sheehan, CEO of Pri0r1ty, commented on the launch, emphasizing the shift from traditional methods: “We’re entering a new era where brand partnerships can no longer rely on gut instinct or legacy relationships alone. Our new Metr1c agency uses data and AI to take the guesswork out of collaboration and also allows brands and rightsholders to create partnerships that are both creative and quantifiable. This, combined with an award-winning marketing team, gives us a strong proposition in the broader entertainment industries.”
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Pri0r1ty Intelligence Group’s overarching mission is to unlock engagement at scale for customer-centric organizations through a suite of tools uniquely trained on client data. The group operates three revenue-generating divisions, with Halfspace being a multi-award-winning data-led marketing and growth solutions business primarily focused on the sports sector, serving clients such as Premier League football clubs, motorsports teams, and national governing bodies.
