TLDR: PMG’s proprietary AI-enabled marketing operating system, Alli, is empowering marketers to rapidly adapt to the evolving martech landscape by providing unparalleled speed and automation for campaigns. The newly launched Alli Marketplace, an industry-first app exchange, further enhances this by allowing brands to seamlessly integrate leading and emerging technologies directly into their marketing workflows with a single click.
In a significant stride towards transforming the marketing technology (martech) landscape, PMG has unveiled its AI-powered operating system, Alli, designed to provide marketers with unprecedented agility and automation. Chris Alvares, PMG’s Vice President of Artificial Intelligence and Technology, highlighted at the Cannes Lions International Festival of Creativity that Alli is central to campaign strategy, emphasizing its role in delivering speed and automation as artificial intelligence reshapes the marketing industry. Alvares noted that Alli distinguishes itself by being utilized by 100% of PMG’s customers, integrating within 24 hours of client onboarding.
Alli, which has been in development since 2013, serves as a comprehensive operating system for modern marketing, integrating data, creative, planning, media, and measurement to dismantle silos and drive real-time performance. It manages over $6 billion in annual media spend globally and powers campaigns across more than 85 countries, demonstrating its widespread adoption and impact. The platform processes 15.2 billion data points daily, with 133,000 daily data refreshes, and analyzes 14 years of historic ad data daily, connecting an average of 200 data sources per customer. This robust data infrastructure enables PMG to launch campaigns in an average of just 10 days.
A key recent enhancement to the Alli ecosystem is the introduction of Alli Marketplace. This industry-first app exchange allows brands to integrate best-in-class and emerging martech tools directly into their existing Alli environment with a single click. George Popstefanov, Founder and CEO of PMG, stated that the Marketplace aims to collapse months of traditional integration and onboarding processes into a seamless, one-click experience, ensuring customers can stay ahead of change without being bogged down by it. Unlike conventional app stores, Alli Marketplace is embedded directly within media, audience planning, and creative workflows, enabling marketers to activate apps in context without switching platforms.
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Alli Marketplace launched with 29 foundational partners spanning data, AI, and measurement, including major players like Amazon, Google Cloud, LinkedIn, and TikTok. With over 100 partners already natively built into the Alli OS, PMG anticipates more than doubling the number of Marketplace partners in the next six months, fostering continued growth and innovation. The Marketplace offers curated apps across critical categories such as Audience Enrichment, Media Forecasting, Creator Discovery, and Creative Generation, all available on a consumption-based, pre-approved, and integrated model, eliminating the need for re-platforming or extensive IT work. For media and publisher partners, Alli Marketplace provides a frictionless path to high-value enterprise brands, handling integration, billing, and discovery, and even making its specification open for other companies to adopt.
