TLDR: Personize™ has launched its Generative Personalization Engine (GPE), an AI-powered software designed to deliver 1:1 personalization at scale for sales and marketing teams. Integrated natively within HubSpot, the GPE enables instant research, reasoning, and content generation for thousands of prospects, aiming to boost engagement, conversions, and revenue. A key differentiator is its use of CortexUCM™, a Unified Customer Memory, which continuously learns from interactions to create highly relevant and human-like outreach across various channels.
VANCOUVER, BC – September 22, 2025 – Personize™ today announced the official launch of its groundbreaking Generative Personalization Engine (GPE), marking a significant advancement in AI software for sales and marketing. This innovative platform, built natively within HubSpot, promises to transform how businesses engage with customers by enabling true 1:1 personalization at an unprecedented scale.
The Generative Personalization Engine empowers sales and marketing professionals to conduct in-depth research, apply intelligent reasoning, and generate tailored content for thousands of prospects almost instantaneously. This capability is expected to lead to smarter engagement, higher conversion rates, and accelerated revenue growth for businesses utilizing the technology.
Unlike conventional AI tools that often produce generic content, Personize’s GPE goes beyond mere content generation. It integrates sophisticated AI-powered agents with CortexUCM™, described as the industry’s first Unified Customer Memory. This unique combination allows the system to continuously learn from every customer interaction, applying that accumulated intelligence across all communication channels, including email, LinkedIn, landing pages, and sales calls. The result is personalized outreach that feels genuinely relevant, contextual, and remarkably human, a feat previously considered unattainable at such a large scale.
Hamed Taheri, CEO & Founder of Personize, emphasized the transformative potential of this new category. “Generative AI gave us the ability to automate content. But Generative Personalization is the leap that actually transforms sales and marketing,” said Taheri. “By introducing the Generative Personalization Engine, we’re giving teams an intelligent customer memory and the ability to activate it instantly across campaigns. It’s the missing piece that makes personalization at scale real, automatic, and revenue-generating.”
The impact of Personize is already being observed. Sean Mahon, CEO of ASAP Marketplace, stated, “With Personize we scaled high-quality, on-brand content across thousands of pages and grew our organic SEO by more than 50 percent.”
Further enhancing its capabilities, Personize also announced the AI ContentProducer™ feature. This innovation extends personalization beyond traditional email and outbound efforts, enabling the generation of fully researched, SEO- and AI-optimized blog posts, articles, and thought-leadership content. This ensures a consistent and personalized brand voice across a broader spectrum of marketing materials.
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Personize and its latest innovations are available starting September 22, 2025. The company is also hosting an unveiling event on September 24 to further detail how the Generative Personalization Engine is redefining customer connections.
