TLDR: Pendo has launched ‘Pendo for Agentforce’ at Dreamforce 2025, a new offering designed to help businesses measure and unlock the return on investment (ROI) from their AI agents operating within the Salesforce platform. This initiative aims to provide deep behavioral intelligence and in-app guidance to ensure AI interactions drive tangible business value.
RALEIGH, N.C. and SAN FRANCISCO – October 14, 2025 – Pendo, a leading software experience management (SXM) platform, today announced the launch of ‘Pendo for Agentforce’ at Dreamforce 2025. This new suite of capabilities is specifically designed to enhance the impact of Salesforce across enterprises by embedding Pendo’s behavioral intelligence and in-app guidance directly into the Salesforce environment, with a particular focus on optimizing AI agents.
The core problem Pendo for Agentforce addresses is the challenge organizations face in measuring the true return on investment from their AI agents. While many companies can track the volume of conversations handled by AI agents, few possess the tools to ascertain whether these interactions genuinely solve problems or deliver measurable value. Pendo aims to change this by meticulously tracking every AI interaction within Agentforce, categorizing them into specific use cases, and correlating them with subsequent user behaviors such as workflow completion, customer engagement, or instances of user drop-off. This granular data empowers teams to identify effective AI flows, pinpoint areas where users encounter difficulties, and implement necessary improvements by embedding direct guidance within the Salesforce user interface.
Todd Olson, CEO and co-founder of Pendo, emphasized the strategic importance of this launch, stating, “Salesforce runs the enterprise and its true power depends on how people use it. We’re empowering Salesforce users to navigate complex workflows by turning every interaction, whether with Sales Cloud, Service Cloud, or Agentforce, into an opportunity to deliver better outcomes for the business and its customers.”
Pendo’s SXM platform extends its behavioral intelligence deeply into agent-led workflows, providing leaders with the means to measure the efficacy of their AI investments and confidently scale successful strategies as enterprises accelerate their adoption of AI.
Beyond Agentforce, Pendo is also rolling out additional capabilities to bolster Salesforce usage across the enterprise:
Pendo for Sales Cloud: This feature is designed to boost CRM adoption, improve data accuracy, and identify upsell opportunities through predictive insights derived from product usage and Salesforce data.
Pendo for Service Cloud: By embedding behavioral insights directly into the case view, this capability helps agents resolve issues more swiftly and deliver more personalized customer experiences.
Pendo for Industries: This enables teams to meet compliance and efficiency targets by guiding users toward optimal adoption and ensuring the successful completion of critical workflows.
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Furthermore, Pendo announced that its users can now connect Pendo data to large language models (LLMs) such as Claude or Agentforce via the open Model Context Protocol (MCP). This integration provides instant access to crucial usage, adoption, and sentiment data within existing enterprise tools, further solidifying Pendo’s commitment to leveraging AI for enhanced software experience management.
