TLDR: OtterlyAI, an Austria-based company, has been recognized as one of five “Cool Vendors” in the 2025 Gartner Cool Vendors for AI in Marketing report. The acknowledgment highlights OtterlyAI’s innovative Generative Engine Optimization (GEO) platform, which helps brands gain visibility and measure their presence in evolving AI-powered search environments like ChatGPT, Google AI Overviews, and Microsoft Copilot.
Vienna, Austria – November 4, 2025 – OtterlyAI, an innovative Austria-based company, has achieved significant industry recognition by being named a “Cool Vendor” in the prestigious 2025 Gartner Cool Vendors for AI in Marketing report. This distinction places OtterlyAI among just five vendors globally highlighted for their groundbreaking technologies that are reshaping how brands navigate and succeed in AI-powered search environments.
Thomas Peham, CEO and Co-Founder of OtterlyAI, emphasized the critical shift in consumer behavior, stating, “When people search with AI, they’re not clicking links anymore. They’re reading answers. If your brand isn’t part of those answers, you’re invisible. We built OtterlyAI so teams can measure and earn that visibility.” This statement underscores the company’s mission to address the challenges posed by the expansion of the search journey into conversational, AI-generated responses.
OtterlyAI tackles this new landscape through its proprietary Generative Engine Optimization (GEO) platform. This solution provides marketing, SEO, and content teams with three core capabilities:
Monitor brand mentions and website citations across a comprehensive range of AI search platforms.
Uncover prompt-level insights and visibility gaps to identify areas for improvement.
Audit and optimize content for effective inclusion in AI-generated responses.
The platform demonstrates its extensive reach by tracking competitor visibility across six major AI search engines: ChatGPT, Perplexity, AI Mode, Gemini, Google AI Overviews, and Microsoft Copilot. This broad coverage ensures that brands can maintain a competitive edge in the rapidly evolving AI search ecosystem.
Gartner’s report itself highlights the transformative power of AI in marketing, noting its role in executing marketing programs, elevating customer experience, and amplifying brand visibility. The research specifically curates the latest innovations from startups, showcasing AI’s new possibilities within the marketing domain.
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OtterlyAI is an award-winning AI Search Monitoring and Optimization Platform, trusted by thousands of marketing experts. The company reports that 95% of its customers achieve measurable insights within just one month of monitoring, and some have seen an uplift in conversions of over 10% within six months, based on updated content and marketing strategies informed by OtterlyAI’s insights.
