TLDR: Otterly.AI, an award-winning AI search monitoring platform, has launched its Generative Engine Optimization (GEO) Audit Tool. This new tool is designed to help marketers and SEO professionals assess and improve their brand’s visibility across various AI-powered search platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. It provides a structured framework for auditing, benchmarking, and optimizing content for the evolving AI search landscape.
Otterly.AI, a leading AI Search Monitoring platform, announced on September 16, 2025, the release of its Generative Engine Optimization (GEO) Audit Tool. This innovative solution aims to equip marketers and SEO teams with the necessary capabilities to navigate and optimize their brand’s presence within the rapidly expanding realm of AI-powered search. The tool is described as a “first-of-its-kind AI visibility checklist” designed to provide clarity in a complex digital landscape.
The emergence of generative search platforms such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot has fundamentally altered how consumers discover information and brands. Traditional SEO methodologies, which primarily focused on Google rankings, are no longer sufficient as AI platforms now answer millions of queries daily, extending brand visibility far beyond conventional Search Engine Results Pages (SERPs).
Thomas Peham, CEO of Otterly.AI, emphasized the significance of this development, stating, “Generative Engine Optimization is the next frontier for SEO. Our GEO Audit Tool gives SEO professionals a simple but powerful way to audit, benchmark, and improve their AI visibility, ensuring they don’t get left behind as search evolves.”
The GEO Audit Tool offers a comprehensive framework for several key functions:
Auditing AI Search Visibility: Users can identify precisely where and how their brand, content, and competitors are being cited within generative search results.
Benchmarking Performance: The tool allows for the measurement of current AI visibility across major AI search engines, highlighting areas that require improvement.
Actionable Optimization: It provides a proven checklist with concrete steps to optimize content, citations, and authority signals that are crucial for influencing AI search outcomes.
Future-Proofing SEO Strategies: By shifting focus from keyword-based optimization to prompt-driven and AI-curated visibility, the tool helps teams adapt to future changes in search.
According to Otterly.AI’s latest AI Search Study conducted in March 2025, 33.38% of all keywords now trigger AI overviews on Google. Furthermore, Adobe Analytics reported a staggering 1,200% surge in traffic from generative AI sources in February 2025 compared to July 2024. The global market for AI (Artificial Intelligence) search and large language models (LLMs) is projected to grow at an annual rate of 24% to 36% between 2024 and 2030, underscoring the critical need for tools like the GEO Audit.
Kelsey Libert from SearchEngineLand highlighted this paradigm shift, explaining, “The future of SEO is about mentions, authority, and AI relevance.” Otterly.AI’s platform is built to address these evolving needs, enabling brands and SEO professionals to automatically monitor their presence, what is being said about them, and which websites are cited across various AI search platforms.
Also Read:
- Geoptie Unveils Comprehensive AI-Powered Generative Engine Optimization (GEO) Dashboard
- Sellm Unveils Generative Engine Optimization Platform to Enhance Brand Visibility in AI Search
The GEO Audit tool analyzes over 25 on-page factors to identify barriers preventing a site from earning more citations in AI search results. It is designed to provide measurable insights, with Otterly.AI customers reportedly seeing such insights within one month of monitoring. The tool is available within the Otterly.AI account, conveniently located in the sidebar navigation, and users are advised to add relevant search prompts for monitoring and analysis before initiating an audit.
