TLDR: Notion is poised to unveil personalized AI Agents at its ‘Make with Notion’ conference on September 18, 2025. This new feature will allow users to customize their AI assistants with unique identities, behavioral instructions, and even share or sell these custom agents via the Notion Marketplace, marking a significant step towards a more tailored AI experience within the platform.
Notion, the popular workspace platform, is set to make a significant announcement at its annual ‘Make with Notion’ conference on September 18, 2025: the introduction of personalized AI Agents. This strategic move aims to deepen user customization and integrate artificial intelligence more seamlessly into individual and team workflows.
The upcoming personalization features will empower users to tailor their Notion AI experience directly through a new ‘Personalize’ button on the AI interface. Users will have the ability to assign a custom avatar and name to their AI agent, along with configuring detailed behavioral instructions. These instructions can be selected from predefined templates such such as ‘Sidekick,’ ‘Minimalist,’ or ‘Analyst,’ or built entirely from scratch to suit specific needs.
A key aspect of this rollout is the integration with the Notion Marketplace. A new ‘Agent Personalization’ category will allow Notion Builders to create, share, and potentially sell their custom AI agent personalities, fostering a vibrant ecosystem similar to the platform’s existing template community. This aligns with Notion’s broader product strategy of evolving into a highly flexible, user-driven platform where tools can be adapted to diverse requirements.
Technically, these personalization instructions will reside on editable Notion pages, offering transparency and control. Users can define the agent’s ‘identity,’ communication style, and a dynamic ‘memories’ section. This memory feature, managed as editable bullet points, will allow the AI to update its understanding based on user feedback during interactions, promoting continuous learning and adaptation.
The personalized AI Agents are expected to be accessible across both web and mobile versions of Notion, ensuring a consistent experience regardless of the device. Notion has also emphasized its commitment to data privacy, stating that Notion AI will not use user data to train its models unless explicit opt-in is provided. Furthermore, contractual agreements with AI subprocessors prohibit the use of customer data for model training, reinforcing user trust.
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This initiative represents a substantial enhancement to Notion’s AI capabilities, moving beyond generic assistance to offer deeply integrated, customizable intelligent agents designed to boost productivity and streamline complex workflows for its global user base.
