TLDR: Finnish IT service company Netum Ltd has initiated the MAISA AI development program, a two-year research and development initiative supported by Business Finland. The project aims to integrate artificial intelligence seamlessly into software development processes, from requirements management to application development, enhancing efficiency, quality, and sustainability. It involves collaboration with three universities and nine other companies, focusing on developing AI agents and leveraging generative AI systems to strengthen Finland’s competitiveness in the global software market.
Netum Ltd, a prominent IT service company, has officially launched the MAISA (Managed AI-powered Software Innovations) AI development program, a significant two-year research and development initiative. This ambitious project, backed by funding from Business Finland, is set to transform the methodologies of software development by deeply integrating artificial intelligence across all stages of the process.
The core objective of the MAISA program is to harness AI to optimize application development and requirements management. This joint endeavor seeks to innovate AI-based software design and bolster the competitive edge of Finnish companies in both domestic and international markets. The program is not a solitary effort; Netum serves as a key partner within an extensive collaboration network that includes three universities and nine other pioneering companies in the field.
The MAISA project is designed to establish a novel collaborative framework where artificial intelligence functions as an integral part of software development workflows. This integration is intended to support not only individual developers but also entire teams and organizations, fostering a more efficient and cohesive development environment. The broad cooperation network facilitates the exchange of critical information and expertise, paving the way for joint innovations.
A key outcome of the MAISA project will be the generation of new international insights into the application of generative AI systems and AI agents. It aims to create the necessary conditions for building effective and reliable methods for their deployment and utilization within the software industry. Specifically, the project will focus on developing artificial intelligence agents that provide support for requirements management, software development, and the renewal of business models.
Jani Henriksson, Chief AI Officer at Netum, emphasized the strategic importance of AI in this endeavor. “Artificial intelligence is no longer just a technology – it is a strategic partner. In the MAISA project, we are developing solutions that renew the entire value chain of software production and bring artificial intelligence into everyday work,” Henriksson stated. He further elaborated on the company’s commitment to ethical and sustainable AI development: “Our goal is to develop AI solutions that not only make work more efficient but also improve its quality and sustainability. We want to ensure that artificial intelligence operates ethically, safely and transparently.”
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Business Finland’s decision to fund the MAISA project underscores its recognition of the program’s international potential and its anticipated positive impact on the renewal and growth of the Finnish economy.


