TLDR: monday.com has significantly expanded its AI platform, introducing new AI-powered agents for autonomous multi-step workflows, evolving its marketplace into an AI solutions hub, and making core AI capabilities like ‘monday magic,’ ‘monday vibe,’ and ‘monday sidekick’ generally available. The company also launched ‘monday campaigns’ within its CRM suite, aiming to transform work management into direct work execution for its over 250,000 customers.
NEW YORK – September 17, 2025 – Cloud project management provider monday.com Ltd. today announced a substantial expansion of its artificial intelligence-powered work execution platform at its annual Elevate25 conference in New York. This strategic move signals a stronger push from traditional work management into direct work execution, aiming to bridge the gap between adopting productivity tools and achieving tangible business impact for its extensive customer base of over 250,000.
Central to these announcements are the introduction of new AI-powered agents, designed to act as specialists tailored to specific workflows. These ‘monday agents’ are built with context, capable of orchestrating multi-step execution, adapting to changing conditions, and driving significant productivity gains. Two notable examples highlighted are the SDR Agent, which assists sales teams in qualifying and connecting with leads more effectively by finding, suggesting, and adding leads to monday CRM based on ideal customer profiles, and the Outreach Agent, which handles initial conversations with leads to uncover needs and intent, meticulously capturing every interaction in the CRM.
Further enhancing its AI ecosystem, monday.com announced that its existing marketplace is evolving into a dedicated hub for AI-powered solutions. This transformation provides customers with a single, transparent, secure, and enterprise-ready platform to discover, deploy, and scale a growing workforce of ‘monday agents’ and skills. The company plans to open this marketplace to developers and partners worldwide, fostering a constantly expanding array of capabilities and expertise.
In addition to the new agents, monday.com has made three core AI capabilities generally available: ‘monday magic,’ ‘monday vibe,’ and ‘monday sidekick.’ These tools are designed to integrate intelligence directly into everyday workflows. Notably, ‘monday vibe’ introduces an innovative approach to ‘vibe coding,’ enabling users to create software using plain English. By combining the creative potential of advanced large language models (LLMs) with the robust data infrastructure of mondayDB, the platform ensures that applications built with ‘monday vibe’ are not only rapidly developed but also enterprise-ready, natively connected to customer data, workflows, and integrations, and backed by strong governance and security. Since its launch just a week prior, customers have already built over 17,000 apps using ‘monday vibe,’ underscoring its potential to accelerate innovation.
The company also expanded its monday CRM suite with ‘monday campaigns,’ a new AI-powered product aimed at marketers. This tool facilitates the quick creation, launch, and optimization of marketing campaigns directly linked to revenue, ensuring they are on-brand, insight-driven, and aligned with shared business goals. This integration allows marketing and sales teams to operate in true alignment, sharing a unified funnel, common objectives, and a single source of truth, where every campaign contributes to the pipeline and every sale refines future campaigns.
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Daniel Lereya, Chief Product & Technology Officer at monday.com, emphasized the company’s vision: “AI is fundamentally changing the way people adopt, onboard, and enhance work solutions, and with it, expectations for what software should deliver. We’re entering a new era where software doesn’t just manage the work, it actually does the work for you.” He further stated, “Teams don’t just need tools to manage their work; they need technology that actually helps them execute it.” This repositioning highlights monday.com’s commitment to delivering AI solutions that are effortless to adopt and impactful from day one, addressing the industry’s growing demand for measurable returns on AI investments.
