TLDR: Matter Communications has launched a new Generative Engine Optimization (GEO) service, an AI Brand Discovery Service, to help companies enhance their visibility and credibility in the rapidly evolving landscape of generative AI search results. This initiative positions Matter among the first agencies to offer specialized GEO support, addressing the shift where traditional SEO alone is no longer sufficient for brand discovery in AI-powered platforms like ChatGPT and Google AI Overviews.
BOSTON – Matter Communications, a leading agency specializing in PR, marketing, and creative solutions, today announced the introduction of its Generative Engine Optimization (GEO) service, also known as AI Brand Discovery. This new offering is designed to equip companies with the necessary tools and expertise to navigate and lead in the burgeoning generative AI era, ensuring their brands are effectively discovered and evaluated in AI-driven search environments.
The launch comes in response to a significant transformation in how consumers seek information. Data from 2024 indicates that over 60% of Google searches concluded without a single click, and nearly one-third of consumers initiated their research using AI search tools rather than traditional Google search. Generative AI platforms, including ChatGPT and Google AI Overviews, are increasingly becoming the primary touchpoints for both B2B and B2C buyers, fundamentally altering the landscape of brand discovery where conventional SEO strategies are no longer sufficient.
Jeff Tahnk, General Manager of Strategy and Integrated Marketing at Matter, emphasized the agency’s commitment to innovation. “Matter has always prided itself on helping brands stay ahead of how audiences consume information, and the rise of generative AI represents one of the most significant shifts we’ve seen in years,” said Tahnk. “With GEO, we’re giving our clients the expertise and tools to not only adapt to this change, but to lead in it — ensuring their credibility, authority and visibility remain strong in this AI-first world.”
Matter’s GEO solutions integrate a diverse range of expertise, including SEO/AIO (Artificial Intelligence Optimization), public relations, content creation, and email marketing. The goal is to ensure that client brands are prominently featured where AI platforms source their information. Key components of this service include an Integrated AI Audit, which provides a comprehensive review of a brand’s current visibility within AI search results.
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The effectiveness of these new methods has already been demonstrated through early applications. For instance, Matter successfully assisted a manufacturing technology company in securing a featured placement in Google’s AI Overview for ‘Best MES Software’ within just one month, achieved through a targeted third-party reviews campaign. By reverse-engineering AI search behavior, optimizing technical SEO, fostering third-party reviews, and strategically amplifying content across both earned and owned media channels, Matter empowers brands to connect with buyers at the very beginning of their research journey within AI-powered platforms.
