TLDR: Stagwell, a leading marketing network, has launched its new Stagwell Media Platform (SMP) to centralize global media, technology, and data expertise, aiming to streamline operations and enhance client outcomes through a smarter use of scale. In a separate but equally significant industry development, Wurl has partnered with Prime Video to introduce a new Live TV channel, ‘Prime,’ in Germany, expanding Prime Video’s live content offerings with Wurl’s advanced streaming technology.
In a significant move to transform marketing operations, Stagwell (NASDAQ: STGW), the challenger network, officially launched its Stagwell Media Platform (SMP) on July 9, 2025. This new centralized team comprises global media, technology, and data experts, designed to create a distinct client advantage by optimizing trading and investment product solutions across Stagwell’s extensive global network and media partners. The platform is powered by ‘agentic principles’ and aims to leverage Stagwell’s scale, technology, and partnerships to model, forecast, and optimize for increased efficiency and superior client outcomes.
Matt Adams, who currently serves as Global Chief Operating Officer at Assembly Global, will lead the SMP as its Global CEO. He will be joined by Marissa Jimenez, formerly EVP, Commercial at Dentsu US, who will assume the role of Global Chief Trading and Solutions Officer at SMP, effective July 14, 2025. Jimenez brings 20 years of industry experience to her new role, based in New York City and reporting to Adams. Mark Penn, Chairman and CEO of Stagwell, stated, “The Stagwell Media Platform is a big step forward in making the capabilities of our media and data investment solutions readily available for our partners and clients worldwide. We set out to streamline operations across Stagwell agencies, and this is one of the ways we’re delivering on that promise.” The SMP will also offer a suite of solutions spanning creative, media, and digital transformation services, all designed to benefit Stagwell partners and clients.
Concurrently, the streaming TV industry witnessed a notable collaboration as Wurl, a leader in streaming TV, announced its partnership with Prime Video on July 8, 2025. This collaboration supports Prime Video’s expansion of its Live TV channel portfolio for Prime members in Germany. Wurl is facilitating the launch of Prime Video’s new Live TV Channel – named ‘Prime’ – in Germany, which will be dedicated to premium Prime Video entertainment content. This new channel will also feature daily event highlights for the Wimbledon tournament, bringing up-to-date moments to streaming audiences.
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Keith Bedford, General Manager, EMEA at Wurl, commented on the partnership, stating, “The streaming TV market in Europe is experiencing a lot of exciting growth and momentum already this year. Prime Video is leading the way in helping to accelerate the industry by bringing premium live entertainment content to audiences – and we’re thrilled to be working alongside them to make that happen.” Wurl’s role involves deploying its Global FAST Pass solution, cloud-based software, and programming strategy expertise, enabling Prime Video to easily launch and monetize channels, access transparent data for audience growth and retention, and optimize channel scheduling while alleviating operational load. Wurl currently powers over four billion monthly hours of viewing across hundreds of unique channels on more than 50 streaming platforms globally.
