TLDR: Hydrolix has announced new integrations with AWS Elemental MediaLive, MediaPackage, and MediaTailor, alongside Datazoom client-side analytics. This expansion provides media and entertainment companies with comprehensive, real-time, and historical insights into video streaming performance and advertising delivery, aiming to optimize viewer experience and ad revenue while significantly reducing data storage and analysis costs.
PORTLAND, Ore. – July 10, 2025 – Hydrolix, a leader in transforming the economics of log data through its streaming data lake platform, today unveiled significant enhancements to its offerings for media and entertainment companies. The company announced robust support for AWS Elemental MediaLive, MediaPackage, and MediaTailor, complemented by integrations with client-side analytics from Datazoom. This strategic expansion is designed to deliver unparalleled real-time and historical insights into video streaming performance and advertising delivery, ultimately optimizing viewer experience and maximizing ad revenue.
The new integrations empower streaming providers utilizing AWS Elemental and Datazoom to seamlessly ingest, store, and query logs and metrics across their entire media delivery pipeline. This comprehensive visibility spans from content encoding and packaging to client playback and ad insertion, offering an ‘origin to edge’ perspective on operations. Hydrolix’s advanced platform is distinguished by its superior data compression, efficient indexing, and decoupled storage architecture, enabling sub-second queries on terabyte-scale datasets. This technological prowess also translates into a remarkable reduction of over 90% in data retention costs.
Marty Kagan, cofounder and CEO of Hydrolix, emphasized the critical need for such solutions in the industry. “Streaming media companies don’t have a data problem; they have a cost and complexity problem,” Kagan stated. Traditional observability platforms often fall short by sampling data, lacking media-specific metrics, or imposing prohibitive costs for storing the high-volume telemetry essential for end-to-end visibility. Hydrolix addresses these challenges by allowing customers to ingest billions of log records daily – a necessity during major live events – while maintaining rapid query speeds and reducing the reliance on external analytics expertise.
With this launch, AWS customers can now gain deeper insights into their content workflows and ad delivery strategies without incurring increased operational overhead. The integration with AWS Elemental MediaLive provides immediate insights into real-time stream health, error identification, and performance analysis, helping to proactively address issues. Monitoring AWS MediaPackage performance offers a granular view of content packaging and delivery. Furthermore, visibility into AWS MediaTailor dashboards and logs allows for a detailed understanding of the operational efficiency of media advertising, optimizing ad insertion workflows and maximizing campaign effectiveness.
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The platform also integrates Datazoom for real user data, providing AdTech KPI dashboards that combine performance and business intelligence. This unified approach eliminates the need for publishers to switch between multiple tools, offering a complete source-to-screen view of the entire streaming delivery chain. Hydrolix for AWS ensures cost-effective scaling and offers 15 months of data retention by default, allowing companies to keep all their data affordably, even as applications scale, aligning with the principle of making cost a non-functional requirement.
