TLDR: KPMG has announced a definitive agreement to acquire the intellectual property and technology assets of YData Labs Inc., a synthetic data startup. This strategic move aims to enhance KPMG’s AI client offerings, improve AI-enabled service delivery across its Audit, Tax, and Advisory practices, and establish a Synthetic Data Center of Excellence.
NEW YORK – KPMG today announced a significant advancement in its artificial intelligence (AI) strategy with the execution of a definitive agreement to acquire the intellectual property and technology assets of YData Labs Inc. YData, a synthetic data startup founded in 2019, specializes in creating artificial datasets that mirror real-world data while protecting privacy.
This acquisition is set to strengthen KPMG’s AI client offerings and significantly enhance its AI-enabled client delivery for Audit and Assurance, Tax, and Advisory services. A key outcome of this strategic move will be the establishment of a Synthetic Data Center of Excellence (COE), designed to accelerate innovation and ensure the safeguarding of client confidentiality.
The acquired technology assets, which include the YData platform and its Software Development Kit (SDK), will empower KPMG to provide an an end-to-end solution for building, testing, and scaling synthetic data for various data and AI applications. This capability is crucial for developing secure, privacy-preserving, and representative datasets essential for AI and agentic development, testing, and insight generation, all while rigorously protecting client data confidentiality.
Rob Fisher, Vice Chair of Advisory at KPMG, emphasized the strategic importance of this acquisition, stating, “The addition of YData’s team and technology to KPMG’s existing offerings will create a first-of-its kind capability for use with our clients, where we can use synthetic data to help: train, build, evaluate and scale AI in one seamless process.” He further highlighted the firm’s dedication to ethical AI practices: “This capability is grounded in KPMG’s commitment to Trusted AI, enabling us to protect client confidentiality while delivering outsized impact.”
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This move reaffirms KPMG’s commitment to Responsible AI innovation and its focus on delivering practical and trusted solutions to support clients in navigating the rapidly evolving technological landscape.
