TLDR: Jumbo Enterprise, the B2B division of Jumbo Group, has partnered with Jio Haptik, a global leader in AI-powered customer experience solutions, to introduce next-generation Agentic AI to businesses across the GCC. This collaboration aims to enhance customer engagement through intelligent, multilingual, and always-on voice and chat capabilities, addressing the growing demand for personalized, real-time interactions.
Jumbo Enterprise, the B2B arm of the Jumbo Group and a prominent IT solutions provider in the UAE, has officially announced a strategic partnership with Jio Haptik, a globally recognized leader in AI-powered customer experience solutions. This alliance is set to transform the customer experience landscape in the UAE and the broader GCC region by deploying advanced Agentic AI solutions.
The collaboration will integrate Jumbo’s extensive regional expertise and established enterprise customer base with Haptik’s cutting-edge Conversational AI platform. This platform features intelligent AI Agents capable of managing a wide array of functions including support, sales, and bookings across multiple channels such as Voice, WhatsApp, and Web. A key highlight of these solutions is their multilingual capability and intelligent automation, alongside specialized voice AI Agents for both inbound and outbound call support.
Together, Jumbo and Haptik aim to deliver scalable, human-like customer engagement across various channels including chat, voice, and messaging. This initiative targets diverse industries, including retail and eCommerce, telecom, banking and finance, real estate, healthcare, hospitality, and travel, providing them with tools to anticipate customer needs, reduce operational costs, and foster deeper customer relationships.
Agentic AI agents are designed to autonomously listen, learn, and act, enabling businesses to offer hyper-personalized, 24/7 conversational support, as well as enhanced sales and marketing engagement. The global demand for Agentic AI is experiencing rapid acceleration, with the enterprise agentic AI market projected to expand significantly from US $2.58 billion in 2024 to an estimated US $24.5 billion by 2030. Within the UAE, the Conversational AI market alone is forecast to reach US $1.16 billion by 2030, demonstrating a robust 20% Compound Annual Growth Rate (CAGR).
Ahshad Jussawala, CEO at Jio Haptik, expressed enthusiasm for the partnership, stating, “At Haptik, we’re excited to partner with Jumbo Electronics in the UAE to transform customer experience through the power of Agentic AI. This collaboration will allow us to bring intelligent, next-gen AI solutions on voice and chat, deployed across multiple channels, to businesses across the GCC region, driving digital adoption, innovation, and growth in line with the UAE’s AI vision.” The UAE’s high smartphone penetration, exceeding 97%, and its digitally savvy, multilingual population make it an exceptionally fertile ground for the adoption of AI-powered voice and chat interfaces.
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This partnership strategically positions Jumbo to gain a competitive edge in the evolving customer experience landscape of the region. By combining proven AI capabilities with profound regional market knowledge, Jumbo is now uniquely equipped to assist businesses in adopting automation, unlocking new revenue streams, and delivering seamless, modern digital experiences.
