TLDR: Experiential marketing agency Jack Morton has launched ‘The Living City,’ an innovative project leveraging generative AI to create an interactive urban landscape. This dynamic experience allows participants to design and contribute virtual buildings using AI interfaces, fostering collaboration and showcasing advanced AI capabilities. The initiative debuted at AWS re:Invent and is slated for appearances at major events like CES 2025.
Jack Morton, a global experiential marketing agency, has successfully deployed ‘The Living City,’ a groundbreaking project that utilizes generative artificial intelligence to construct an evolving, interactive urban environment. This initiative aims to transform complex technological narratives into engaging and collaborative experiences for audiences.
‘The Living City’ is conceptualized as a ‘vibrant ecosystem of innovation’ where partners and customers can actively engage with and contribute to open and scalable AI foundations. A core feature of the experience is its human-centered design, enabling attendees to design and add their own virtual buildings to the city landscape. This is achieved through intuitive AI interfaces, including object recognition, pose detection, and chatbot interactions, making the advanced technology accessible and fun for participants.
The project made its initial debut at AWS re:Invent, where it garnered significant positive feedback. According to internal metrics, an impressive 90% of attendees rated ‘The Living City’ experience as ‘excellent/very good.’ Furthermore, 74% of participants found the information presented through the experience to be ‘extremely valuable’ in helping them understand the brand’s unique differentiators within the competitive AI landscape. The success at AWS re:Invent highlights the effectiveness of using immersive, AI-driven experiences to convey complex technological concepts.
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Following its successful launch, ‘The Living City’ is scheduled to be featured at various other prominent events and tradeshows throughout the year, including the upcoming CES 2025. The project involved a comprehensive suite of services, including Trade Show Displays and Experiences, Experience Content, Event Marketing, and Experiential Technology, demonstrating Jack Morton’s holistic approach to creating impactful brand engagements.
