TLDR: Information Services Group (ISG) has launched a comprehensive industry study evaluating how artificial intelligence, automation, and flexible system architectures are reshaping over 200 telecom, media, and entertainment service providers. The findings will be published in the ISG Provider Lens® reports, ‘Telecom, Media and Entertainment Industry Services and Solutions,’ set for release in December 2025, aiming to guide enterprises in their digital transformation journeys.
STAMFORD, Conn. – Information Services Group (ISG), a leading global AI-centered technology research and advisory firm, has announced the commencement of a significant research study focused on the profound impact of artificial intelligence (AI) on the telecom and media sectors. The study specifically examines how service providers in these industries are integrating AI, automation, and flexible system architectures to meet the evolving demands of their clients.
ISG has distributed surveys to more than 200 service providers across the telecom, media, and entertainment industries. The research aims to provide comprehensive insights into the services and solutions enterprises are currently seeking and adopting. The findings will be compiled into a series of detailed ISG Provider Lens® reports, collectively titled ‘Telecom, Media and Entertainment Industry Services and Solutions,’ with their release anticipated in December 2025.
The study will evaluate providers across six key service quadrants. These include Strategy and Enablement Services, which assess providers offering strategic advisory, business strategies, and guidance in mergers and acquisitions and technology modernization. Other areas of focus encompass next-generation IT services for telecom and media enterprises, integrated platform solutions (such as OSS/BSS/CX), industrial edge connectivity, and supply chain management services. The reports will also delve into managed and next-gen IT services, connectivity hardware, media IT services, and content supply chain management solutions.
According to Iain Fisher, a director at ISG, ‘Telecom, media and entertainment enterprises are shifting toward personalization and immersive experiences, leveraging extensive data insights.’ This highlights the critical role of advanced analytics and service creation capabilities, including those enhanced by generative AI, in enabling enterprises to adapt and update their offerings.
This research is designed to assist enterprise buyers and ISG advisors in assessing current and potential vendor relationships, facilitating informed decisions on service provider engagements. A core objective of the study is to address the modernization of legacy systems through integrated, cloud-native service platforms, which are vital for accelerating the time-to-market for new network services. The geographical scope of the reports will cover global enterprises, with specific regional focuses on EMEA and North America.
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ISG, founded in 2006, is recognized for its expertise in digital transformation services, including artificial intelligence, cloud, and data analytics. The firm’s commitment to AI is further underscored by comments from Steve Hall, president and chief AI officer of ISG, who noted in a related context that ‘The demand for AI is proving to be stronger than the impact of macroeconomic and geopolitical uncertainty on the global market,’ emphasizing the ongoing strong demand for AI-driven transformation.
