TLDR: Invest Hong Kong (InvestHK) has been honored with the Gold Award for ‘Best AI-Generated Campaign’ at the Marketing Interactive DigiZ Awards 2025. This recognition highlights InvestHK’s innovative use of artificial intelligence to globally showcase Hong Kong’s robust fintech capabilities, achieved through a strategic partnership with French fintech startup Libertify.
Invest Hong Kong (InvestHK) has achieved significant recognition on the global stage, winning the prestigious Gold Award in the ‘Best AI-Generated Campaign’ category at the Marketing Interactive DigiZ Awards 2025. This accolade underscores InvestHK’s forward-thinking approach in leveraging artificial intelligence to effectively promote Hong Kong’s burgeoning fintech sector to international markets.
The award-winning initiative saw InvestHK collaborate with Libertify, a French fintech start-up, to deploy proprietary AI technology. This partnership resulted in a highly innovative digital marketing solution designed to highlight Hong Kong’s advantages in the fintech landscape to overseas audiences. The campaign harnessed AI’s advanced content generation capabilities, revolutionizing storytelling by producing diverse AI-generated promotional materials and videos tailored to various scenarios and audience needs.
Further enhancing engagement, the solution incorporated AI-powered virtual avatars and interactive chatbots, enabling target audiences to gain a deeper understanding of Hong Kong’s rich fintech ecosystem. Crucially, AI-enabled language conversion provided a localized experience for audiences in key markets such as France, the Middle East, and other English-speaking regions.
Ms. Alpha Lau, Director-General of Investment Promotion at InvestHK, commented on the achievement, stating, ‘This award is a testament to InvestHK’s commitment to embracing innovation and using AI to scale up our marketing reach.’ She further emphasized InvestHK’s ongoing dedication to technological adoption, noting, ‘We have launched our digital name card last year and will continue to adopt technology in various aspects of our investment promotion work. Looking ahead, InvestHK will keep harnessing innovative technologies to enhance our outreach in strategic markets worldwide, and fostering a culture of innovation by encouraging wider industry adoption of advanced technologies.’
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Libertify, the French fintech partner, has successfully established a foothold in Hong Kong, benefiting from InvestHK’s Global Fast Track programme, which provides comprehensive support to growth-stage start-ups. This collaboration exemplifies Hong Kong’s appeal as an international innovation and technology hub, attracting global enterprises and entrepreneurs with its free economy, robust legal system, and rich talent pool.
