TLDR: Indian corporations are discreetly deploying generative AI to fundamentally transform various business functions, from human resources to public relations. This quiet revolution is enabling unprecedented efficiency, predictive capabilities, and data-driven decision-making, often without public announcements due to the experimental nature, ethical considerations, and competitive advantages gained.
Indian corporations are spearheading a silent but profound AI revolution, integrating generative artificial intelligence into the core of their business operations. This shift is moving AI from theoretical boardroom discussions to practical, everyday tools that are significantly enhancing efficiency and strategic capabilities across various sectors.
In the realm of Human Resources, the impact is particularly striking. Tata Consultancy Services (TCS), for instance, is leveraging generative AI to create customized development plans for hundreds of underperforming staff members. A task that would traditionally take a team weeks to complete is now accomplished overnight, with the AI-generated suggestions often proving more nuanced and effective than human-devised plans.
Beyond recruitment, Bajaj FinServ’s HR department is utilizing AI to analyze exit interview transcripts, enabling them to forecast potential retention crises up to six months in advance. The system not only identifies emerging trends but also recommends specific interventions, such as manager coaching or policy adjustments. More controversially, some prominent Indian banks are employing AI to draft performance improvement plans and even termination letters. These AI systems process employee work records, peer feedback, and company regulations to generate legally compliant, bespoke documents, which are then reviewed and approved by human HR professionals, leading to more uniform and justifiable decisions with reduced legal exposure.
Public Relations departments are also finding AI to be a powerful, clandestine weapon. Reliance Industries’ communications team feeds social media conversations, news trends, and industry reports into AI systems that can predict potential PR disasters weeks before they escalate. This predictive capability proved invaluable when farmer protests threatened their retail businesses, allowing AI-based scenarios to guide the development of proactive responses for various levels of escalation. Similarly, Infosys is employing AI to model media reactions to prospective announcements, enabling more strategic communication planning.
This widespread adoption of AI by Indian corporates is largely happening without fanfare. The reasons for this quiet implementation are multifaceted: the experimental nature of some deployments, occasional ethical ambiguities, and the desire to maintain a competitive edge by keeping these transformative capabilities under wraps.
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Despite the lack of public announcements, the change is tangible, pervasive, and accelerating. It is fundamentally reorganizing how ‘India Inc.’ approaches strategic thinking, decision-making, and overall business conduct in an increasingly AI-enhanced era.
