TLDR: IIM Nagpur, in collaboration with Jaro Education, has launched the 5th batch of its 9-month Post Graduate Certificate Programme in Digital Strategy & Marketing Analytics (DSMA). Designed for working professionals, the program focuses on equipping participants with advanced skills in digital marketing, data-driven strategies, and integrates cutting-edge advancements in Artificial Intelligence and Machine Learning.
The Indian Institute of Management Nagpur (IIM Nagpur), in partnership with Jaro Education, has announced the launch of the fifth batch of its highly anticipated Post Graduate Certificate Programme in Digital Strategy & Marketing Analytics (DSMA). This nine-month, industry-aligned executive program is meticulously crafted for working professionals aiming to enhance their expertise in the rapidly evolving digital ecosystem.
The program’s curriculum is designed to empower participants with the skills to design, analyze, and implement data-driven strategies that yield measurable business results. It covers core areas such as digital consumer behavior, marketing analytics, social media strategy, SEO/SEM, and content marketing. A significant highlight of the DSMA program is its deep integration of cutting-edge advancements in Artificial Intelligence (AI) and Machine Learning (ML). Participants will gain hands-on exposure to predictive analytics, personalization algorithms, AI-powered campaign optimization, and automation tools, moving beyond conventional marketing practices towards data-intelligent decision-making. The program also emphasizes Marketing Automation, Generative AI, and immersive VR/AR applications, enabling professionals to build smarter and automated campaigns.
According to recent industry research, a substantial 74% of Chief Marketing Officers (CMOs) believe that AI-powered predictive analytics will be indispensable for their marketing strategies within the next three years. This statistic underscores the growing demand for professionals who possess a blend of strategic marketing acumen, analytical prowess, and technological fluency, a need that the DSMA program directly addresses.
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The pedagogy of the program is multifaceted, incorporating case-based discussions, hands-on simulations, lectures, role plays, and workshops to provide a comprehensive learning experience. Eligibility for the program requires candidates to hold a graduation degree with a minimum of 50% marks or equivalent from a recognized university, along with a minimum of three years of work experience. The total program fee is ₹2,25,000 + GST, excluding the application fee, with flexible EMI options available. The 5th batch is scheduled to commence on November 23, 2025, offering a valuable opportunity for growth-minded executives to become strategic leaders in technology-first, fast-evolving business landscapes.
