TLDR: iFood, through its payment subsidiary Zoop, has launched ‘Gerente iFood,’ an artificial intelligence-driven virtual financial manager accessible via WhatsApp. This new tool allows restaurant owners to manage financial inquiries, check accounts payable, and even execute payment orders like bill payments and Pix transactions directly through a conversational interface on the messaging app. The innovation was introduced at the Zoop Summit on October 21, 2025, in São Paulo.
iFood has taken a significant leap in financial management for its restaurant partners with the introduction of ‘Gerente iFood,’ an innovative virtual manager powered by artificial intelligence. Developed by Zoop, iFood’s dedicated payment solutions subsidiary, this new tool was officially unveiled at the Zoop Summit held on Tuesday, October 21, 2025, in São Paulo. The ‘Gerente iFood’ is designed to streamline financial operations for restaurant managers by integrating directly with WhatsApp, a widely used messaging platform.
Restaurant owners can now engage with their virtual iFood manager through either text or voice messages on WhatsApp to access critical financial and payment information. This includes the ability to inquire about accounts payable and other financial details pertinent to their establishment. A key distinguishing feature of ‘Gerente iFood’ is its advanced capability to not only provide information but also to execute financial commands. Users can perform actions such as paying bills or initiating Pix transfers directly through the conversational interface, marking a significant step towards automated financial transactions within the app.
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The ‘Gerente iFood’ is currently in its initial deployment phase, being utilized by a select number of restaurants. Looking ahead, Zoop has ambitious plans to expand the availability of this AI-powered tool to a broader range of businesses and ecosystems starting in 2026. It is important to note that this new financial manager is distinct from ‘Cris,’ another virtual assistant already integrated within the iFood application, which primarily focuses on providing insights to help restaurants enhance their sales performance. The development underscores iFood’s continuous investment in artificial intelligence to offer more efficient and integrated solutions for its partners.
