TLDR: Hostaway, a leading vacation rental property management software provider, has launched ‘AI Auto Reply,’ a new generative AI tool designed to automate and personalize responses to common guest inquiries. This tool leverages proprietary data to provide accurate, contextually aware replies, aiming to significantly enhance guest experience and operational efficiency for property managers.
Hostaway, a prominent player in the vacation rental property management software sector, announced today the launch of ‘AI Auto Reply,’ a sophisticated native generative AI tool. This innovative solution is engineered to instantly craft personalized responses to a wide array of common inquiries, directly benefiting vacation rental property managers.
The ‘AI Auto Reply’ system operates by intelligently compiling various data points, including reservation information, detailed listing specifics, historical guest conversations, and customized host instructions. This comprehensive data integration allows the tool to generate highly tailored and contextually relevant replies, moving beyond generic chatbot interactions.
According to Hostaway, property managers retain full control over the communication process. They have the flexibility to review messages before sending or opt for complete automation, supported by built-in safeguards designed to ensure accuracy and compliance in all interactions. The company emphasizes that, unlike other AI solutions that might rely on broader, less specific data, ‘AI Auto Reply’ utilizes Hostaway’s deep reservoir of platform data, ensuring ‘highly accurate, contextually aware responses.’ Furthermore, the tool requires no additional setup, training, or external plugins, streamlining its adoption for users.
Rick van der Plas, Chief Product & Technology Officer at Hostaway, highlighted the tool’s impact, stating, ‘Every memorable stay starts with a timely, accurate answer. AI Auto Reply delivers that answer instantly — without generic chatbots or third-party plugins. Leveraging our deep reservoir of proprietary data, Hostaway’s latest AI feature empowers hosts to scale efficiently while significantly enhancing the guest experience by providing swift, accurate answers every time.’
Marcus Rader, CEO & Co-founder of Hostaway, added, ‘Our investors backed us to accelerate innovation, and AI Auto Reply is further proof of Hostaway’s ongoing commitment to building the most advanced, end-to-end AI-driven platform in the vacation rental industry.’
The launch of ‘AI Auto Reply’ comes amidst a significant surge in AI adoption within Hostaway’s customer base, with a reported 170 percent year-on-year increase in AI adoption and a tripling of AI feature usage since the beginning of 2025. The demand for this new feature has been ‘exceptionally strong,’ with the early access waiting list filling up within days and new customers being onboarded weekly throughout Q3.
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This development follows Hostaway’s successful $365 million funding round in December 2024, a move that further underscores the company’s dedication to accelerating innovation and continuously expanding its suite of AI-driven solutions. ‘AI Auto Reply’ entered a controlled Early Access phase on August 5, 2025, with general availability anticipated in late October.
