TLDR: Hightouch, a prominent player in data and AI for marketing, has launched its new ‘Hightouch Agents’ platform. This purpose-built AI solution aims to dramatically increase marketer productivity by automating routine tasks and enhancing strategic and creative processes, leveraging comprehensive data from customer data warehouses and marketing tools.
SAN FRANCISCO – Hightouch, a leader in leveraging data and artificial intelligence for marketing and personalization, today announced the introduction of its innovative ‘Hightouch Agents’ platform. This new AI-driven solution is engineered to significantly boost marketer productivity, aiming for a tenfold increase by streamlining various aspects of the marketing workflow, including research, planning, execution, and reporting.
The company highlights that traditional marketing campaign launches often involve over 50 steps and hundreds of hours, even for well-resourced teams. Hightouch Agents addresses this challenge by automating time-consuming, manual tasks while simultaneously accelerating creative and strategic initiatives.
Tejas Manohar, Co-CEO and Co-Founder of Hightouch, articulated the ambitious vision behind the new platform, stating, “Our vision is for Hightouch Agents to transform the marketing workflow as fundamentally as how AI assistants have transformed the software engineering workflow.” He further noted that the initial release of the platform will concentrate on assisting marketers with planning, reporting, and analytics, with plans for rapid expansion across the broader marketing workflow.
A key differentiator for Hightouch Agents, compared to generic AI solutions, is its proprietary context layer. This layer provides the AI with a deep understanding of customer data, marketing campaigns, and brand specifics. This comprehensive context is derived from connections to data warehouses, systems of record like CRMs, e-commerce platforms, and pre-built integrations with ad networks and other marketing tools. Brand guidelines and strategic documents can also be incorporated to provide robust brand context.
Marketers are expected to initially utilize Hightouch Agents for real-time query answering and automating weekly reports. However, as they recognize the power of the insights generated, the platform is anticipated to become a foundational tool for planning new marketing campaigns and re-evaluating existing strategies.
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This launch follows a period of significant growth for Hightouch, including the recent appointment of Akilesh Bapu to spearhead generative AI product development. The introduction of Hightouch Agents underscores the company’s ongoing commitment to integrating trustworthy AI into marketing workflows, advancing its mission for more intelligent, adaptive, and creative marketing solutions. Hightouch positions itself as the leading Composable CDP and AI marketing platform, empowering businesses to activate their data warehouses for personalized marketing and operational efficiency.
