TLDR: Harmony Korine’s digital IP studio, EDGLRD, has entered into a first-look development deal with Runway, a leading AI tools provider. This partnership aims to develop innovative new media projects and formats by leveraging Runway’s advanced artificial intelligence capabilities. The collaboration underscores a commitment to pushing creative boundaries in film, gaming, advertising, and sensory experiences through the integration of AI, VFX, CGI, VR, and AR.
Harmony Korine’s EDGLRD, a cutting-edge digital IP studio, has officially announced a first-look development deal with Runway, a prominent provider of AI tools for creative industries. This strategic partnership, revealed on April 10, 2025, is set to revolutionize media production by integrating Runway’s artificial intelligence technology into EDGLRD’s diverse projects.
The collaboration will see EDGLRD and Runway working closely to develop new media projects and formats. EDGLRD, known for producing immersive worlds across film, gaming, advertising, and sensory experiences, will expand its use of Runway’s offerings across its intellectual property and new media productions. This follows EDGLRD’s successful utilization of Runway’s tools in high-profile campaigns for brands such as Marc Jacobs and BALENCIAGA, as well as various production projects with top streamers and brands.
Harmony Korine, the acclaimed writer and director behind works like “KIDS,” “AGGRO DR1FT,” and “SPRING BREAKERS,” expressed his enthusiasm for the partnership, stating, “At EDGLRD, we’re always experimenting with new technology and tools as we look for new ways to create images and tell stories. This partnership is about exploring what’s possible.” Korine’s vision aligns perfectly with Runway’s mission to empower artists and storytellers with innovative tools.
Jamie Umpherson, Head of Runway Studios, echoed this sentiment, remarking, “Partnering with Harmony is a perfect fit – as someone who has made a career out of pushing the boundaries of traditional production and story structures, his expertise is directly in line with how we’re building towards this new era of media. Our work with EDGLRD will put our tools into the hands of some of the most innovative creatives in the world, and furthers our commitment to supporting artists and storytellers.”
EDGLRD’s operational framework is driven by a proprietary suite of entertainment software products that creatively utilize artificial intelligence, visual effects (VFX), computer-generated imagery (CGI), virtual reality (VR), and augmented reality (AR). This technological foundation positions the studio at the forefront of digital content creation. The partnership with Runway is expected to further enhance these capabilities, enabling the development of even more groundbreaking and efficient productions.
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In related news, Harmony Korine is also slated to join the jury panel for AIFF 2025, the Artificial Intelligence Film Festival, which will take place on June 5 in New York and June 12 in Los Angeles. This further underscores his deep involvement and belief in the transformative power of AI in the creative arts.
