TLDR: Gregory FCA, the 38th-largest independent public relations firm, has rebranded to ‘Gregory’ to commemorate its 35th anniversary and underscore its pioneering role in AI-enabled human communications. The rebrand highlights the firm’s integration of recent acquisitions and its commitment to leveraging advanced AI tools to deliver measurable client outcomes.
PHILADELPHIA – Gregory FCA, a prominent independent public relations firm, has announced a comprehensive rebrand, officially transitioning to ‘Gregory.’ This strategic move coincides with the firm’s 35th anniversary, signaling its evolution into a modern communications partner deeply integrated with artificial intelligence capabilities. The rebrand reflects the firm’s recent acquisitions and its established leadership in AI-enabled human communications.
Now operating simply as Gregory, the firm has solidified its position as a leading AI-enabled communications agency, a distinction reinforced by its recognition as the 2025 PR Daily Content Marketing Agency of the Year and the recipient of the PRSA Silver Anvil Award for Best AI Integration. These accolades underscore Gregory’s commitment to innovation and its successful deployment of AI across its service offerings.
Greg Matusky, Founder and CEO of Gregory, commented on the transformation, stating, “Over 35 years ago, we built our business on a simple belief: Powerful storytelling drives real business outcomes. What’s changed is the way stories are discovered and trusted. That’s why we’ve evolved from a traditional PR agency into a fully integrated communications partner, blending creative, digital and AI-driven capabilities. Today, we help clients succeed across every channel that matters, including the AI platforms that are reshaping how decisions get made.”
The firm, which employs 130 professionals across its offices in New York, Philadelphia, Boston, and London, has developed a robust portfolio of internally developed AI platforms. These include the Gregory Influence Engine, an AI search optimization platform specifically designed for financial services firms; CrisisCalm, a real-time AI-driven tool for managing crises; Lumina, a media-monitoring platform; and WriteRelease, a generative AI press release tool. These platforms enable Gregory to analyze audience behavior, optimize messaging, anticipate trends, and deliver enhanced results for its diverse client base.
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Gregory’s integrated approach ensures that client stories resonate across various channels, including traditional headlines, social media feeds, and emerging AI-powered platforms such as ChatGPT, Gemini, and Perplexity. The rebrand emphasizes a future where people-powered expertise is significantly enhanced by AI, combining decades of public relations excellence with advanced technological tools to deliver measurable impact.
