TLDR: Evertune, a prominent Generative Engine Optimization (GEO) and AI marketing platform, has successfully closed a $15 million Series A funding round led by Felicis Ventures. This capital infusion will be used to accelerate the development and scaling of its AI-driven marketing and discovery platform, addressing the evolving landscape of consumer product and service discovery through artificial intelligence.
NEW YORK – Evertune, a leading innovator in Generative Engine Optimization (GEO) and AI marketing, announced today it has secured $15 million in Series A funding. The round was spearheaded by Felicis Ventures, with significant participation from a roster of strategic AI and marketing angel investors. These include notable figures such as Sarfraz Maredia (Uber), Jonathan Carson (Antenna), David Azose (OpenAI), Sonia Phene (OpenAI), Joseph Spisak (Meta), and Chip Ransler (UVA). Additionally, existing investors Eniac Ventures, NextView Ventures, and Roger Ehrenberg reaffirmed their commitment by participating in this round.
The funding arrives at a pivotal time when artificial intelligence is profoundly reshaping consumer behavior and digital discovery. With ChatGPT processing an astounding 2.5 billion prompts daily, and a Bain & Company report indicating that 80% of consumers utilize AI summaries for nearly half of their search engine queries, the shift towards AI-driven interactions is undeniable. Brands are now navigating a transformative marketing landscape that continues to evolve as AI models become more sophisticated and consumers increasingly rely on AI agents for digital tasks and purchasing decisions.
Evertune’s platform is designed to empower enterprises with comprehensive analytics, enabling them to optimize content strategies and ensure favorable positioning within AI-generated recommendations and overviews. The company’s Generative Engine Optimization (GEO) approach helps brands maintain relevance and visibility in an AI-first world.
Brian Stempeck, CEO of Evertune, emphasized the urgency for marketing leaders to adapt to this new paradigm. “Marketing leaders can’t ignore AI’s transformative impact on consumer discovery and purchasing,” Stempeck stated. “As AI models and services continuously evolve, brand measurement must be equally dynamic. Evertune’s platform helps leaders analyze and optimize brand presence across the AI landscape. We provide brands with strategic insights that drive scalable results.”
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The company’s technical architecture is built on robust data science processes, ensuring the delivery of statistically relevant patterns and performance signals to its clients. Evertune’s platform is capable of prompting over 100,000 questions to AI models per brand, facilitating reliable and repeatable data collection for its enterprise customers. This approach prioritizes actionable data science at scale, moving beyond reliance solely on limited outputs from consumer AI applications to provide deeper, more strategic insights for brand optimization.
