TLDR: Singapore-based wealth advisory platform Endowus has successfully closed a funding round exceeding $70 million, led by Illuminate Financial. The capital injection, which includes a fresh raise of $20 million and conversion of existing notes, brings their total funding to over $130 million. The company plans to use the funds to expand its operations in Singapore and Hong Kong, develop advanced retirement and pension solutions, and further enhance its artificial intelligence capabilities, including its WealthWise AI. This funding coincides with Endowus surpassing $10 billion in total client assets.
Endowus, a prominent independent wealth advisory and investment platform headquartered in Singapore, announced on Wednesday, October 22, 2025, the successful closure of its latest funding round, raising more than $70 million. The round was spearheaded by Illuminate Financial, a fintech specialist firm, with significant participation from existing investors such as Prosus Ventures, Citi Ventures, and several leading Asian family offices. This latest infusion of capital, which includes a fresh raise of $20 million in addition to the conversion of existing notes, elevates Endowus’ total funding since its inception to over $130 million.
The newly secured funds are earmarked for several strategic initiatives aimed at accelerating Endowus’ growth and technological leadership. Key areas of investment include scaling operations in its core markets of Singapore and Hong Kong, developing cutting-edge retirement solutions and pension platforms, and deepening its technological edge through the application of artificial intelligence (AI). The company also plans to expand into new B2B solutions for financial advisors (FA) and external asset managers (EAM), alongside future geographic expansions across the broader Asian region.
This funding milestone arrives as Endowus continues its impressive trajectory, achieving record new clients and asset growth in 2025. The group’s total assets have reached historical highs, surpassing $10 billion across its operations in Singapore and Hong Kong. Hong Kong, Endowus’ newest market, has notably experienced a 150 percent increase in client growth and a threefold surge in assets year-on-year.
Samuel Rhee, Co-founder and Chairman of Endowus, emphasized the transformative period in wealth management. “Wealth management is undergoing a generational transformation driven by demand for aligned advice, greater transparency, and better access to solutions,” he stated. “We are at the forefront of this change by aligning only to the best interests of clients and leveraging technology to enable better experiences and achieve better outcomes.” He further added, “The tremendous support from our existing and new investors enables us to accelerate this mission, creating lasting impact for individuals while raising the standards of our industry.”
Luca Zorzino, General Partner & Head of Asia for Illuminate Financial, highlighted Endowus’ role in addressing market inefficiencies. “Endowus is doing this by combining transparent pricing with broad fund access, enabling them to tackle long-standing gaps in the way wealth and pensions are managed in Asia,” Zorzino commented. He praised Endowus’ “fee-only, conflict-free model” and its status as the “first and only digital advisor for pension in Singapore,” calling it a significant step forward for client-centric wealth management.
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Endowus’ commitment to innovation is evident in its early and continuous investment in AI. The firm has already integrated generative AI into its client experience through the launch of ‘WealthWise AI,’ which is powered by Endowus’ proprietary in-house engineered AI solution. The company plans to further optimize its hybrid advisory model by strategically enhancing its advisory and investment excellence through advanced AI tools. This focus on AI has already generated positive momentum for the business, reinforcing its position as a leader in Asian WealthTech.
