TLDR: DATABRAIN, a startup from Sungkyunkwan University Campus Town Startups 2025, has launched ‘MA-HA,’ an AI-driven SaaS solution designed to automate and simplify performance marketing for small and medium-sized enterprises (SMEs) and small business owners. Founded in January 2024 by CEO Moon Sangyun, MA-HA manages the entire marketing process, from budget allocation and performance analysis to content recommendations, leveraging AI to overcome traditional digital marketing barriers.
DATABRAIN, a promising startup emerging from the Sungkyunkwan University Campus Town Startups 2025 program, has introduced ‘MA-HA,’ an innovative AI-powered Software as a Service (SaaS) solution aimed at revolutionizing performance marketing for small and medium-sized enterprises (SMEs) and individual business owners. The company, founded in January 2024 by CEO Moon Sangyun, 28, addresses the significant challenges faced by these businesses in navigating the complex landscape of digital marketing.
Moon Sangyun’s extensive background in marketing companies and startups provided him with firsthand insight into the structural barriers that often prevent SMEs and small business owners from effectively marketing their products. This experience fueled his decision to launch DATABRAIN, with a mission to lower these barriers through an advertising automation service based on SaaS.
MA-HA stands out as an AI-based marketing automation solution that streamlines the entire marketing workflow. Unlike existing advertising solutions that often feature fragmented or complicated functions for campaign setup and analysis, MA-HA integrates these processes. Its AI automatically manages advertising settings, conducts performance analysis, adjusts budgets dynamically, and even provides content recommendations. For instance, after a user registers their brand or product and sets a budget, MA-HA intelligently determines the most efficient advertising media and budget distribution ratios, drawing on historical data and current market conditions.
The solution offers real-time visualization of advertising results, allowing users to monitor campaign performance effortlessly. A key feature is its AI-powered capability to automatically recommend or generate essential advertising materials, including text, images, and videos. Furthermore, MA-HA automates A/B testing, a critical component for optimizing advertising effectiveness, which is often a time-consuming task for marketers.
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DATABRAIN has ensured MA-HA’s broad applicability by integrating it with major advertising platforms such as Google, Facebook, Instagram, and NAVER. Beta services have already demonstrated MA-HA’s effectiveness in enhancing customer performance. The company attributes its rapid development and market application capabilities to its team, all of whom possess prior startup experience, fostering strong teamwork and agility.
