TLDR: Symmetri has launched its Agentic Marketing Platform (AMP), designed to empower brands in the evolving ‘agent economy’ by enabling marketing teams to deploy and orchestrate specialized AI agent networks. The platform aims to bridge the gap between AI experimentation and enterprise-wide return on investment, backed by recent seed funding led by super(set).
SAN FRANCISCO – September 3, 2025 – Symmetri, a new player in the enterprise software landscape, today announced the launch of its Agentic Marketing Platform (AMP), a groundbreaking solution built to empower brands in the rapidly emerging ‘agent economy.’ The company also revealed it has secured seed funding, led by super(set), to fuel its mission.
Founded by a team of enterprise software veterans with a track record of over $3 billion in exits to industry giants like LiveRamp, Microsoft, Oracle, and Salesforce, Symmetri aims to revolutionize how marketing teams operate. The platform enables these teams to deploy and orchestrate specialized AI agent networks that work collaboratively to learn, predict, and optimize every facet of the customer journey, ultimately driving revenue growth and smarter business outcomes.
The launch comes at a pivotal time, as customer behavior undergoes a radical shift. Prospects are increasingly bypassing traditional websites and applications, instead relying on Large Language Models (LLMs) for product recommendations, AI assistants for price comparisons, and automated systems that evaluate brands in milliseconds using vast amounts of data. This phenomenon defines the ‘agent economy,’ where AI systems are projected to influence an astounding $15.7 trillion in purchasing decisions by 2030, according to PwC. In this new paradigm, the majority of customer interactions are transitioning from human-to-human to machine-to-machine.
Traditional marketing applications often create more operational overhead rather than reducing it, forcing teams to manage dozens of disconnected tools. Symmetri’s enterprise-class, AI-native platform is designed to counter this inefficiency by operating autonomously across the entire marketing function. Its capabilities span from creating LLM-ready content and developing predictive customer segments to optimizing personalized campaigns and enhancing loyalty programs. This allows human marketing teams to concentrate on strategic and creative initiatives, while the AI agent networks handle execution at an unprecedented scale.
Symmetri’s platform is specifically engineered to address a critical challenge facing enterprises today: despite the massive shift towards AI, approximately 95% of organizations remain stuck in the pilot phase of AI tools and point solutions, with only 5% achieving meaningful, enterprise-wide transformation. Symmetri aims to bridge this gap, helping brands move beyond experimentation to realize tangible return on investment from their AI initiatives.
A core component of Symmetri’s Agentic Marketing Platform is its Unified Data Foundation. This feature connects all types of data—structured, unstructured, and synthetic—from fragmented tools and applications into a cohesive, agentic-ready data layer. This eliminates data silos and transforms scattered information into actionable intelligence, providing the bedrock for the AI agents to operate effectively.
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While specific quotes from Symmetri’s CEO and super(set) were not fully detailed in the available information, the company’s announcement underscores a strong belief in the transformative power of agentic AI to redefine marketing strategies and outcomes in the evolving digital landscape.
