TLDR: CRIF, a global leader in credit bureau and business information, has launched the industry’s first conversational AI Agent designed for the business information sector in Asia. This innovative AI tool provides instant, natural language access to business data and analytics, aiming to revolutionize how companies conduct prospecting, due diligence, and in-depth research. The agent, equipped with robust guardrails, ensures accurate and verified insights, significantly accelerating decision-making and risk assessment for organizations.
CRIF, a prominent global entity in credit bureau, business information, and credit risk solutions, has announced the launch of a groundbreaking conversational AI Agent, marking it as the first of its kind specifically developed for the business information industry. Unveiled on July 8, 2025, this AI agent is set to transform how companies and professionals in Asia access, explore, and analyze crucial business data and reports.
Traditionally, obtaining business information involved time-consuming processes such as waiting for email responses, navigating complex search interfaces, or sifting through extensive PDF documents. The new CRIF AI Agent streamlines this by allowing users to pose questions in natural language, delivering precise answers and actionable insights within seconds. This capability is expected to significantly enhance efficiency in tasks like prospecting, due diligence, and comprehensive company research.
A key feature of the CRIF AI Agent is its built-in robust guardrails, which ensure that all provided responses and insights are accurate, verified, and exclusively sourced from CRIF’s validated data blocks. This commitment to data quality and security aims to instill confidence in users, making it a reliable tool for critical business decisions.
Novi Rolastuti, Regional Head of Sales for Business Information Services, Asia at CRIF, emphasized the significance of this launch, stating, “By launching the first AI agent in the business information industry, CRIF is not only pioneering new technology but also redefining how companies engage with data. Our AI agent empowers organizations to make faster, smarter, and more confident decisions – while having full trust in the quality and accuracy of the responses delivered. In today’s complex business environment, confidence in data matters just as much as speed, and that’s exactly what we are delivering.”
The AI agent is currently integrated into CRIF’s business information portals in Singapore (company-report.crif.com.sg/en/) and Indonesia (company-report.visiglobal.co.id/en/). CRIF plans to expand its availability across other Asian markets by 2026. To encourage adoption, a two-week free trial is being offered in the initial launch markets, allowing users to experience the agent’s speed, simplicity, and enhanced service firsthand.
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This launch aligns with a broader industry trend towards ‘agentic AI’ – intelligent systems capable of autonomous decision-making and continuous learning. The move also reflects CRIF’s ongoing commitment to delivering cutting-edge, customer-centric solutions. According to the latest IBM’s APAC AI Outlook 2025, enterprises are increasingly investing in AI technologies that offer measurable return on investment, particularly focusing on automation, improved customer experience, and enhanced risk management.
