TLDR: Constructor, a leader in AI-powered e-commerce search, has made its AI Shopping Agent (ASA) available in the new AI Agents and Tools category of AWS Marketplace. This move simplifies the discovery, purchase, and deployment of AI agent solutions for e-commerce businesses, enabling them to enhance online shopping experiences through natural language queries and personalized recommendations.
Constructor, a prominent provider of AI-powered search and product discovery platforms for enterprise e-commerce companies, announced on July 29, 2025, the availability of its AI Shopping Agent (ASA) in the newly launched AI Agents and Tools category of AWS Marketplace. This strategic integration allows AWS customers to easily find, acquire, and deploy AI agent solutions, including Constructor’s conversational commerce and product discovery tools, directly through their AWS accounts. This streamlines the procurement process and accelerates the development of agent and agentic workflows for businesses.
The AI Shopping Agent (ASA), an integral part of Constructor’s comprehensive search and product discovery suite, is designed to significantly improve online search experiences for e-commerce companies. It achieves this by supporting full-sentence, natural language queries, which engage shoppers more effectively and convert a higher percentage of searches into sales. For instance, shoppers can ask questions like, ‘I’m going to a wedding in Aruba next month; what should I wear?’ or ‘Give me dinner ideas for my family,’ and receive relevant, in-stock, and personalized recommendations.
Ara Gopal, Vice President of Partnerships at Constructor, emphasized the growing adoption of agentic AI within e-commerce. ‘Innovative e-commerce companies are already embracing agentic AI to improve how shoppers discover and select products,’ Gopal stated. He added that by guiding shoppers through natural, conversational interactions, retailers can deliver more helpful and satisfying shopping experiences, leading to measurable business results. Constructor is enthusiastic about expanding its presence in AWS Marketplace to make the adoption of ASA and its broader product discovery solutions more accessible for retailers, ultimately benefiting their shoppers.
ASA has garnered multiple global awards for its advancements in AI-driven shopping experiences. With nearly 80% of shoppers visiting e-commerce websites when they are unsure what to buy—such as when starting a new hobby or purchasing a gift—ASA addresses this indecision by providing intelligent guidance. Retailers leveraging ASA have reported significant business impacts, including a 10% increase in website revenue and a 6% increase in search conversion rates.
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The introduction of AI Agents and Tools in AWS Marketplace is set to considerably accelerate AI innovation by reducing the time typically needed for vendor evaluations and complex negotiations. The centralized purchasing mechanism through AWS accounts ensures customers maintain clear visibility and control over licensing, payments, and access.
