TLDR: AnyMind Group participated in Dentsu Decode 2025, a seminar hosted by Dentsu (Thailand), focusing on ‘Humanising Algorithms’ and strategies for the ‘Algorithm Era.’ The event highlighted the critical synergy between Artificial Intelligence (AI) and People Intelligence (PI) to enhance marketing efficiency and deliver impactful solutions for brands. AnyMind Group showcased its AI-powered platforms, POKKT and AnyLive, demonstrating how technology can augment human capabilities in modern media.
Bangkok, Thailand – July 8, 2025 – AnyMind Group, a technology company that provides end-to-end commerce enablement, recently played a significant role in ‘Dentsu Decode 2025: Humanising Algorithms – Decoding Strategies in the Algorithm Era,’ a seminal event hosted by Dentsu (Thailand) at the Grand Hyatt Erawan Bangkok. The seminar convened leading voices in marketing and brand strategy to explore the evolving landscape of the ‘Algorithm Era,’ with a core emphasis on the powerful synergy between Artificial Intelligence (AI) and People Intelligence (PI).
The central theme of Dentsu Decode 2025 revolved around the concept of ‘Humanising Algorithms,’ underscoring that while technology and algorithms are now indispensable for marketing planning, human intuition and emotional intelligence remain paramount. Wisarn Sirijantanon, Chief Executive Officer of Media Group, Dentsu Thailand, opened the event with a keynote address that highlighted this crucial integration. He emphasized, ‘The fusion of AI and PI is the core of success in the Algorithm Era. It’s not just about commanding AI; it’s about integrating human skills to create truly impactful work.’ Sirijantanon further stressed the necessity of ‘Power Skills,’ asserting that human capabilities in storytelling, cultural awareness, and ethics continue to surpass AI, with AI serving as an augmentative tool rather than a replacement for human ingenuity.
AnyMind Group’s contribution to the discourse was prominent, with their Thailand team participating in a panel discussion titled ‘AI X PI in Modern Media.’ Umamon Siriluksanaporn (Cherry), Vice President of Influencer Marketing and POKKT, Thailand, AnyMind Group, represented the company. During the discussion, Cherry elaborated on how AnyMind Group leverages AI technology to address contemporary marketing demands, particularly in mobile advertising through POKKT and in live commerce with AnyLive. She highlighted the need for advertisements to not only capture attention but also drive tangible results through creative and effective means.
AnyMind Group showcased its innovative solutions designed to bridge the gap between AI and human intelligence. POKKT, the company’s AI-powered mobile advertising platform, collaborates with over 7,000 mobile applications, including gaming apps, to deliver targeted and impactful campaigns. Furthermore, AnyLive, AnyMind’s hybrid live commerce solution, was presented as a testament to the company’s forward-thinking approach. Key features of AnyLive include AI avatars that mimic human appearance and speech, multi-language capabilities for global reach, 24/7 operation with support for human hosts during off-peak hours, and auto-synchronization of product data from major e-commerce platforms like Shopee, Lazada, and TikTok Shop.
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AnyMind Group’s participation in Dentsu Decode 2025 served as a valuable platform to articulate its vision of seamlessly blending AI and human insight to shape the future of marketing. Through platforms like POKKT and AnyLive, AnyMind aims to empower marketers to transcend mere brand awareness, transforming creative endeavors into measurable sales outcomes. The company extended its gratitude to Dentsu, acknowledging their partnership and the opportunity to showcase technologies that are actively redefining the marketing landscape. The event reinforced the collective understanding that in the rapidly evolving digital realm, a balanced and strategic integration of AI and human intelligence is key to sustained success and innovation.
