TLDR: The domestic Dentsu Group has launched the ‘dentsu Japan AI Center’ on July 7, 2025, bringing together approximately 1,000 AI specialists from five group companies. This cross-group initiative aims to accelerate AI development and utilization, transforming Dentsu into an AI-native company and delivering new value to clients and society through its ‘AI For Growth’ strategy.
Tokyo, Japan – July 7, 2025 – The domestic Dentsu Group today announced the official launch of the ‘dentsu Japan AI Center,’ a pivotal cross-group organization designed to spearhead AI development and utilization across its operations and for its clients. This strategic move, effective July 7, 2025, consolidates the expertise of approximately 1,000 AI specialists from five key Dentsu Group companies: DENTSU INC., DENTSU DIGITAL INC., SEPTENI HOLDINGS CO., LTD., DENTSU SOKEN INC., and IGNITION POINT Inc.
The establishment of the dentsu Japan AI Center marks a significant step in Dentsu’s ambition to evolve into an ‘AI-native company.’ The center’s primary objective is to accelerate corporate transformation through the pervasive integration of AI, ultimately delivering enhanced value to both clients and society at large. This initiative is a core component of Dentsu’s unique AI strategy, ‘AI For Growth,’ which emphasizes combining human intelligence with AI capabilities to foster growth for clients and society.
The new center is structured with several specialized units to address various facets of AI integration and innovation. One key component is the ‘AI & Data Infrastructure Enhancement Unit,’ tasked with strengthening and expanding Dentsu Japan’s proprietary AI data infrastructure. This includes leveraging advanced models like the ‘People Model,’ a large-scale consumer data-based AI model that represents a population of 100 million, to establish cutting-edge foundations for AI utilization.
Another crucial unit is the ‘AI Marketing Transformation (AIMX) Unit,’ which will focus on supporting clients in the development and implementation of AI agents for their marketing operations. This unit is designed to provide end-to-end support, from initial business consulting and strategy formulation to the actual development and implementation, aiming for simultaneous advancements in marketing sophistication, efficiency, and speed.
Furthermore, the center is committed to developing an ‘Integrated Marketing AI Agent’ that will connect multiple AI applications to comprehensively support all marketing processes. These sophisticated AI agents are not only intended for internal use within the Dentsu Group but will also be offered as solutions to clients.
The ‘AI Transformation Unit’ will extend support for AI agent development and implementation across the entire client value chain, encompassing areas such as management, business development, human resources, and sales. This unit will also play a vital role in cultivating AI talent and facilitating the transformation of organizational and corporate cultures towards becoming AI-native entities.
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In its operational framework, the dentsu Japan AI Center will work in close collaboration with the ‘dentsu Japan AI Governance Committee’ within the group. This partnership aims to establish and support an environment that promotes the appropriate and ethical use of AI services among Dentsu Japan employees, ensuring responsible AI deployment. Through these concerted efforts, Dentsu Group is poised to solidify its leadership in the AI-driven transformation of the advertising and marketing landscape.
