TLDR: Anjali Kapoor, previously Meta’s Director for Media Partnerships in the Asia-Pacific region, has joined BBC News in the newly created role of Director of AI, Innovation and Growth. Her appointment is a strategic move by BBC News to accelerate AI adoption, drive audience growth, and become a more data-led organization.
BBC News has announced the appointment of Anjali Kapoor, a former Meta executive, to the pivotal role of Director of AI, Innovation and Growth. This newly established position underscores the BBC’s commitment to integrating artificial intelligence into its operations and future strategy. Kapoor, who previously served as Meta’s Director for Media Partnerships in the Asia-Pacific region, will be responsible for overseeing the broadcaster’s adoption of AI, driving audience growth, and fostering a more data-led approach within the organization.
Deborah Turness, CEO of BBC News, emphasized the critical nature of Kapoor’s role in transforming BBC News for the future. Turness stated that the aim is to leverage AI to enhance journalism and specifically grow audiences, particularly among those under 25. She highlighted Kapoor’s extensive knowledge of news operations, her forward-thinking approach to AI, and her deep understanding of product and platforms as key attributes that make her uniquely qualified for this leadership position.
Kapoor’s career prior to Meta includes senior leadership roles at prominent media organizations such as The Globe and Mail, Yahoo!, and Bloomberg Media. Her experience in partnering with media organizations to boost audience and revenue growth will be instrumental in her new role at the BBC.
In her statement, Kapoor expressed her honor in joining the BBC, which she described as one of the world’s most trusted news organizations, at a crucial juncture for journalism. She articulated her commitment to working with the News Board and all BBC News teams to build upon its strong legacy of public service journalism. Her objectives include accelerating engagement with new audiences, responsibly adopting AI, and telling impactful stories within the rapidly evolving digital landscape. Kapoor also noted her intention to bring her global perspective, honed at the intersection of media, technology, and business, to drive meaningful change and ensure BBC journalism remains relevant, inclusive, and future-ready.
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This appointment follows recent strategic moves by the BBC, including the establishment of new editorial policy guidance for generative AI content and the opening of an AI experimentation lab by BBC Studios, signaling a comprehensive push towards AI integration across the organization.
