TLDR: Alpine Endurance Team has officially partnered with Devoteam, designating the global IT consultancy as its Official AI Consulting Partner. This collaboration aims to integrate advanced AI technologies, including machine learning, generative AI, and computer vision, to enhance strategic decision-making, optimize performance, and refine race analysis in endurance racing.
The Alpine Endurance Team, a prominent name in motorsport with a rich history including World Rally Championship and Le Mans 24 Hours victories, has announced a strategic partnership with Devoteam, a leading global IT consultancy firm. Devoteam has been named the Official AI Consulting Partner for Alpine’s endurance racing operations, a move set to significantly advance the team’s technological capabilities.
This partnership, officially announced on July 24, 2025, is designed to leverage Devoteam’s expertise in artificial intelligence to drive sharper decision-making and improve race speed for Alpine’s Endurance Team. The core objective is to enhance strategic decisions through the application of cutting-edge AI disciplines such as machine learning, generative AI, and computer vision. Both Alpine and Devoteam recognize the immense potential of AI in the demanding world of endurance racing, where cars can reach speeds exceeding 330 km/h and require exceptional reliability over races lasting up to 24 hours.
To facilitate the integration of AI, Alpine plans to equip its race cars with over 300 sensors, which will generate a vast quantity of data. This data will then be meticulously analyzed by a dedicated team of more than 60 engineers. Consultants from Devoteam will play a crucial role in this process, providing support from the initial technical design and build phases through to comprehensive data analysis.
Bruno Famin, Director of Alpine, expressed his enthusiasm for the collaboration, stating, “We are extremely excited to launch this partnership with Devoteam. Their expertise in artificial intelligence perfectly complements our pursuit of excellence on the track. This partnership embodies our shared vision of cutting-edge technology serving performance.”
Erwan Benech, Sportech Leader and Alliance Manager at Devoteam, echoed this sentiment, emphasizing the importance of detail in high-performance environments. “High performance is all about the details. By working hand in hand with Alpine, we are building a data-driven approach to help the team to optimise its strategy and capitalise on the variables that make or break victory on race day.” He further added, “Strong passion for technology and performance drives everything we do at Devoteam and it’s exactly this spirit that unites us with the Alpine Endurance Team. We’re proud to commit alongside them, bringing our AI consulting expertise to realise and accelerate their ambitions.”
This collaboration is rooted in a shared DNA between the two entities: French origins with global aspirations, an unwavering focus on performance, a belief in technology’s power to enhance decision-making, a commitment to elite teamwork, and a relentless drive for innovation with real-world impact. The partnership will see Alpine Endurance Team and Devoteam explore the development of advanced, AI-driven decision-support tools aimed at outsmarting competitors, interpreting race dynamics more rapidly, and making more precise decisions.
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As of the announcement, Alpine and Devoteam are preparing for their next challenge: the 6 Hours of São Paulo, where the initial benefits of this strategic AI integration are anticipated to be observed.
