TLDR: Bollywood star Ajay Devgn and Danish Devgn have officially launched Lens Vault Studios (LVS), a cutting-edge content venture set to revolutionize storytelling through advanced technology. The studio will prioritize VFX, animation, and generative AI to produce a diverse range of projects, including films, OTT originals, branded content, and global co-productions, aiming to establish India as a global hub for high-quality intellectual properties.
Mumbai, September 5, 2025 – In a significant move poised to reshape the entertainment landscape, Bollywood luminary Ajay Devgn, alongside Danish Devgn, has announced the grand launch of Lens Vault Studios (LVS). This new-age content venture is designed to transform the future of storytelling by operating at the intersection of creativity and cutting-edge technology.
Lens Vault Studios will focus heavily on Visual Effects (VFX), animation, and generative Artificial Intelligence (AI) to create a wide array of content. The studio’s ambitious slate includes feature films, original series for Over-The-Top (OTT) platforms, innovative branded content, immersive gamified experiences, and strategic global co-productions. This initiative builds upon Ajay Devgn’s established history of investing in production, VFX, and AI-driven ventures, such as Prismix.
Ajay Devgn, serving as the Chairman of LVS, articulated his vision for the studio: “We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realized using world-class technology. Our goal is to set a new benchmark for Indian media on the global stage, an environment that empowers creators and leverages next-generation tools to bring stories to life at a scale never seen before.” He emphasized the studio’s role as a center of excellence for animation, VFX, and AI-powered content, with the ultimate aim of positioning India as a hub for global-quality production and original intellectual properties.
Danish Devgn, the Founder & CEO of Lens Vault Studios, further elaborated on the studio’s core philosophy. “At LVS, originality is our currency and intelligence is our engine. We build stories the way innovators build technology—scalable, adaptive, and timeless,” he stated. He added that the studio’s objective is to craft intellectual properties (IPs) that resonate globally while remaining deeply rooted in emotions, spanning various formats from live-action and animation to immersive Augmented Reality (AR) and Virtual Reality (VR) worlds.
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Under Danish Devgn’s leadership, LVS plans to develop a selective yet forward-looking content slate that will encompass fiction, non-fiction, lifestyle content, branded content, interactive formats, and immersive storytelling experiences. The launch of Lens Vault Studios marks a pivotal moment for the Indian media industry, signaling a strong commitment to technological innovation and global content creation.
