TLDR: Sitecore has announced that Paul Roetzer, founder of SmarterX and the Marketing AI Institute, will be a keynote speaker at Sitecore Symposium 2025. The event, taking place November 3–5 at the Walt Disney World Dolphin Resort in Orlando, will gather marketing and digital leaders to explore how AI is transforming brand discovery and customer engagement.
Sitecore, a prominent leader in digital experience solutions, has officially announced that renowned AI strategist Paul Roetzer will deliver a keynote address at its annual Sitecore Symposium 2025. The event is scheduled to be held from November 3-5 at the Walt Disney World Dolphin Resort in Orlando, Florida. This gathering is expected to attract over 1,500 marketing and digital leaders, focusing on the transformative influence of artificial intelligence on how consumers discover and engage with brands.
Paul Roetzer, known as the founder of SmarterX and the Marketing AI Institute, is a leading voice in helping business and marketing professionals responsibly integrate AI into their strategies. His expertise is particularly relevant as marketers navigate a rapidly evolving landscape, characterized by the decline of traditional search methods and the emergence of AI agents and intelligent discovery.
Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore, emphasized Roetzer’s crucial role in this shift. “Marketers are facing a wave of change from the collapse of traditional search to the rise of AI agents and intelligent discovery,” said Boockoff-Bajdek. “Paul brings clarity and urgency to this shift. He’ll help marketers move from theory to action and show what it really takes to stay visible and relevant in this new era.” She further added, “Paul is at the forefront of helping marketers understand what this means and how to respond. At Symposium, his insights will connect directly to what Sitecore does best: enabling marketers to create personalized experiences that reach the right people, with the right message, even as discovery gets harder.”
Roetzer’s extensive work includes equipping thousands of professionals with the knowledge to leverage AI effectively, always prioritizing human-centered approaches and purpose. His complimentary monthly “Intro to AI” class has garnered over 40,000 registrants, and his book, “Marketing Artificial Intelligence,” serves as a key resource for marketing and digital executives.
In addition to Roetzer, the Symposium will also feature Jesse Cole, the founder of the Savannah Bananas, as another keynote speaker. Cole’s “Fans First” philosophy has revolutionized audience engagement through bold and immersive experiences, aligning with the Symposium’s theme of “bold voices and practical innovation to help marketers thrive in a new era of speed, scale and human-centered experience.”
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The Sitecore Symposium 2025 aims to provide attendees with strategies to meet customers across new channels and touchpoints, transforming content into measurable outcomes, and creating fast, relevant, and human experiences. The event will explore the “Third Wave of the Internet,” where personalization scales, AI enhances creativity, and trust becomes a competitive advantage.
