TLDR: ActivTrak has launched new AI Integration Services, a specialized consulting offering designed to help enterprises build more accurate and reliable AI models by leveraging ActivTrak’s comprehensive workforce intelligence data. This initiative aims to accelerate enterprise transformation by operationalizing AI responsibly with trustworthy, work-based data.
AUSTIN, Texas – July 15, 2025 – ActivTrak, a leader in workforce intelligence, today announced the introduction of its AI Integration Services, a new consulting offering aimed at empowering enterprises to accelerate their transformation through the responsible and effective deployment of artificial intelligence. This strategic move comes as the company reports significant growth, surpassing its first-half 2025 targets.
The new AI Integration Services are specifically designed to assist organizations in developing more precise and dependable AI models. By utilizing ActivTrak’s extensive workforce intelligence, which includes comprehensive activity data, task patterns, productivity trends, and a semantic layer, enterprises can enrich their AI models with relevant, unbiased data, thereby enhancing precision and impact. The services encompass a range of critical components, including data audit and AI readiness assessment, development of privacy and governance strategies, use case definition and discovery, and architecture planning with best practice recommendations.
Heidi Farris, CEO of ActivTrak, emphasized the strategic importance of this launch, stating, “AI transformation isn’t just a tech initiative — it’s a business mandate. Enterprises are no longer content to experiment with AI; they want to operationalize it responsibly. That requires real, trustworthy, work-based data. ActivTrak’s workforce intelligence platform — together with our new AI services — delivers the foundation to build AI solutions that are accurate, grounded, ethical and aligned with how work actually gets done.”
The announcement coincides with ActivTrak’s robust performance in the first half of 2025, marked by accelerating enterprise demand for workforce analytics and AI integration. Key highlights of this growth include a 60% year-over-year increase in enterprise Annual Recurring Revenue (ARR), managing over 1 million users across more than 9,500 organizations, and a 15% rise in year-over-year product engagement growth. The platform now processes an astounding 11 exabytes of work activity data per month, with notable increased adoption in finance functions, particularly for Financial Loss Analysis.
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In addition to the new services, ActivTrak continues to advance its platform with enterprise-scale enhancements supporting performance improvements and AI readiness. The company also recently published its flagship 2025 State of the Workplace report, which analyzed data from over 218,900 employees across 777 organizations. The report revealed significant trends in AI adoption: 58% of employees now utilize AI tools, marking a 107% increase year-over-year. Average daily AI tool usage has risen by 48%, with nearly 10 minutes per day spent on AI tools. Interestingly, AI users consistently show longer workdays (+8 minutes) but lower focus time (-27 minutes). The highest AI tool adoption rates were observed in Logistics (72%), Media (71%), and Legal Services (66%). ActivTrak’s workforce intelligence platform is positioned as the essential foundation for organizations looking to build, train, and optimize their own AI-powered solutions with confidence and integrity.
